Exploring counterfeit versus authentic purchases of youth consumers
- Authors: Koeberg, Richenda
- Date: 2017
- Subjects: Brand name products Young consumers
- Language: English
- Type: Thesis , Masters , MCom
- Identifier: http://hdl.handle.net/10948/18805 , vital:28725
- Description: The purpose of this research was to explore counterfeit versus authentic luxury branded products from the perspective of consumers’ choice and social influence. Africa’s high level of domestic poverty has been one of the crucial factors for encouraging the import of counterfeit products (Meeking, 2013). In 2011, South Africa had estimated the counterfeit industry to be at R3.60 billion; and it is currently viewed as the world’s fastest growing industry (Le Cordeur, 2012; News24, 2011). Research on the purchases of counterfeit and authentic luxury brands has focused primarily on the supply side; however, this assumes that consumers are unaware of counterfeits. The aim was to explore whether consumers are able to distinguish between authentic and counterfeit products. In addition, the research also aimed to explore: 1) Youth consumers’ perceptions of luxury brands; 2) the attitudes of youth consumers towards counterfeit luxury brands; 3) the behaviour of youth consumers towards counterfeit products in general; and 4) the perceived influence of functional or status utility products on purchase behaviour. Therefore To methods of analysis was used; first a discrimination test was conducted and analysed using basic descriptive statistics were used. And second, a qualitative research methodology was adopted, from a social constructionist paradigm. Four focus-group interviews were conducted and analysed using thematic analysis. The results from the thematic analysis identified five themes, namely: 1) The conceptualisation of counterfeits; 2) conceptualising luxury brands; 3) attitudes towards counterfeit-branded products; 4) consumer decision-making styles; 5) status; and 6) post-purchase behaviour. This empirical study forms a foundation for future research on this phenomenon in the current context. Additionally, manufacturers should be aware of the impact of selling defect branded products on consumers’ conceptualisation of counterfeits. Marketers should also focus on the salient role of sneakers as status symbols among youth consumers.
- Full Text:
- Date Issued: 2017
- Authors: Koeberg, Richenda
- Date: 2017
- Subjects: Brand name products Young consumers
- Language: English
- Type: Thesis , Masters , MCom
- Identifier: http://hdl.handle.net/10948/18805 , vital:28725
- Description: The purpose of this research was to explore counterfeit versus authentic luxury branded products from the perspective of consumers’ choice and social influence. Africa’s high level of domestic poverty has been one of the crucial factors for encouraging the import of counterfeit products (Meeking, 2013). In 2011, South Africa had estimated the counterfeit industry to be at R3.60 billion; and it is currently viewed as the world’s fastest growing industry (Le Cordeur, 2012; News24, 2011). Research on the purchases of counterfeit and authentic luxury brands has focused primarily on the supply side; however, this assumes that consumers are unaware of counterfeits. The aim was to explore whether consumers are able to distinguish between authentic and counterfeit products. In addition, the research also aimed to explore: 1) Youth consumers’ perceptions of luxury brands; 2) the attitudes of youth consumers towards counterfeit luxury brands; 3) the behaviour of youth consumers towards counterfeit products in general; and 4) the perceived influence of functional or status utility products on purchase behaviour. Therefore To methods of analysis was used; first a discrimination test was conducted and analysed using basic descriptive statistics were used. And second, a qualitative research methodology was adopted, from a social constructionist paradigm. Four focus-group interviews were conducted and analysed using thematic analysis. The results from the thematic analysis identified five themes, namely: 1) The conceptualisation of counterfeits; 2) conceptualising luxury brands; 3) attitudes towards counterfeit-branded products; 4) consumer decision-making styles; 5) status; and 6) post-purchase behaviour. This empirical study forms a foundation for future research on this phenomenon in the current context. Additionally, manufacturers should be aware of the impact of selling defect branded products on consumers’ conceptualisation of counterfeits. Marketers should also focus on the salient role of sneakers as status symbols among youth consumers.
- Full Text:
- Date Issued: 2017
Contextualising work-family conflict, social support and gender ideologies of professional/registered nurses in the Cacadu District, Eastern Cape
- Authors: Koeberg, Richenda
- Date: 2015
- Subjects: Nursing -- Social aspects -- South Africa -- Eastern Cape , Nurses -- Job stress -- South Africa -- Eastern Cape , Work and family
- Language: English
- Type: Thesis , Masters , MA
- Identifier: vital:3261 , http://hdl.handle.net/10962/d1017884
- Description: The focus of this study was to investigate work-family conflict, social support and gender ideologies of professional/registered nurses in the South African context, specifically within the Cacadu District (Eastern Cape). The study had four aims: (a) to investigate the construct validity of the measuring instrument, (b) to investigate the relationship between social support provided by family and family interference with work (FIW), (c) to ascertain the influence of shift work on perceived work-family conflict, and lastly, (d) to determine whether there is a difference between the number of children in households and nurses’ perceptions of work-family conflict. A quantitative research design was used in the study. The sample (N = 106) was taken from five district hospitals in the Cacadu District, Eastern Cape. The measuring instrument consisted of three scales, namely the Multi-dimensional Work-Family Conflict Scale (Carlson, Kacmar, & Williams, 2000), the Social Support Questionnaire (Sarason, Sarason, Shearin, & Pierce, 1987), and an adapted Gender Ideology Scale (Tsai, 2008). The results indicated that the construct validity of the Multi-dimensional Work-Family Conflict scale was satisfactory. However, analysis of the Social Support Questionnaire and Gender Ideology scales both suggested that these scales have not been validated for use with diverse samples outside the contexts in which they were developed. The results also indicated that there is a relationship between social support provided by families and behaviour-based family interference with work. Additionally, there appeared to be a difference between the shifts worked by nurses and their perceived work-family conflict, except for strain-based work interference with family. And lastly, the only significant difference between the number of children in the household and work-family conflict was reported for strain-based work interference with family. The implications of the results for future research suggest the importance of developing and validating work-family conflict, social support and gender ideology scales that are dependent on the context of the research. In so doing, the constructs of the scale are made meaningful. Additionally, the findings provide preliminary evidence of tailoring work-family initiatives that address the needs of the nursing profession and the context of healthcare institutions
- Full Text:
- Date Issued: 2015
- Authors: Koeberg, Richenda
- Date: 2015
- Subjects: Nursing -- Social aspects -- South Africa -- Eastern Cape , Nurses -- Job stress -- South Africa -- Eastern Cape , Work and family
- Language: English
- Type: Thesis , Masters , MA
- Identifier: vital:3261 , http://hdl.handle.net/10962/d1017884
- Description: The focus of this study was to investigate work-family conflict, social support and gender ideologies of professional/registered nurses in the South African context, specifically within the Cacadu District (Eastern Cape). The study had four aims: (a) to investigate the construct validity of the measuring instrument, (b) to investigate the relationship between social support provided by family and family interference with work (FIW), (c) to ascertain the influence of shift work on perceived work-family conflict, and lastly, (d) to determine whether there is a difference between the number of children in households and nurses’ perceptions of work-family conflict. A quantitative research design was used in the study. The sample (N = 106) was taken from five district hospitals in the Cacadu District, Eastern Cape. The measuring instrument consisted of three scales, namely the Multi-dimensional Work-Family Conflict Scale (Carlson, Kacmar, & Williams, 2000), the Social Support Questionnaire (Sarason, Sarason, Shearin, & Pierce, 1987), and an adapted Gender Ideology Scale (Tsai, 2008). The results indicated that the construct validity of the Multi-dimensional Work-Family Conflict scale was satisfactory. However, analysis of the Social Support Questionnaire and Gender Ideology scales both suggested that these scales have not been validated for use with diverse samples outside the contexts in which they were developed. The results also indicated that there is a relationship between social support provided by families and behaviour-based family interference with work. Additionally, there appeared to be a difference between the shifts worked by nurses and their perceived work-family conflict, except for strain-based work interference with family. And lastly, the only significant difference between the number of children in the household and work-family conflict was reported for strain-based work interference with family. The implications of the results for future research suggest the importance of developing and validating work-family conflict, social support and gender ideology scales that are dependent on the context of the research. In so doing, the constructs of the scale are made meaningful. Additionally, the findings provide preliminary evidence of tailoring work-family initiatives that address the needs of the nursing profession and the context of healthcare institutions
- Full Text:
- Date Issued: 2015
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