Satellite television use among Zimbabwean professionals : an investigation into audience consumption of SABC Africa's '60 Minutes live in Africa'
- Authors: Mugoni, Petronella Chipo
- Date: 2007
- Subjects: Direct broadcast satellite television -- Zimbabwe Television viewers -- Zimbabwe Television viewers -- Zimbabwe -- Case studies Television broadcasting of news -- Zimbabwe
- Language: English
- Type: Thesis , Masters , MA
- Identifier: vital:3512 , http://hdl.handle.net/10962/d1007707
- Description: Within the context of debates surrounding the consumption of global media by local audiences in Third World countries, this study explores the reasons behind satellite television subscription, and consumption of international news among a sample of young professional men and women in contemporary Zimbabwe. The study seeks to uncover how the research participants respond to news broadcast on SABC Africa's '60 minutes live in Africa', a programme which they can only access via satellite television in their country. Working within the frame of audience studies which insists on understanding media consumption and reception in context, this study examines how the respondents, situated within the specific Zimbabwe context, characterised as it is by serious social, economic and political challenges, respond to both regional news and news about their country on '60 minutes live in Africa'. Within the frame of qualitative research the study employs a two-stage sampling procedure and data collection strategy to uncover the factors that underpin international media consumption and reception by professional men and women situated in a country undergoing rapid change. The findings of the study point to the various social and individual factors that underlie media consumption choices as well as to the different socially patterned reasons why local audiences are either attracted to, or reject global media. The study found that SABC Africa's '60 minutes live in Africa' is more popular and better received than Western-broadcast programmes on channels such as BBC, CNN, and Sky News among Zimbabwean professionals. I also uncovered some evidence that cultural proximity and relevance are of supreme importance in determining which media audiences chose to consume and what level of engagement they bring to their reception of global media. These and other findings directly confront media models that privilege beliefs in cultural imperialism and the dominance of Western media and their effects on Third World audiences.
- Full Text:
- Date Issued: 2007
- Authors: Mugoni, Petronella Chipo
- Date: 2007
- Subjects: Direct broadcast satellite television -- Zimbabwe Television viewers -- Zimbabwe Television viewers -- Zimbabwe -- Case studies Television broadcasting of news -- Zimbabwe
- Language: English
- Type: Thesis , Masters , MA
- Identifier: vital:3512 , http://hdl.handle.net/10962/d1007707
- Description: Within the context of debates surrounding the consumption of global media by local audiences in Third World countries, this study explores the reasons behind satellite television subscription, and consumption of international news among a sample of young professional men and women in contemporary Zimbabwe. The study seeks to uncover how the research participants respond to news broadcast on SABC Africa's '60 minutes live in Africa', a programme which they can only access via satellite television in their country. Working within the frame of audience studies which insists on understanding media consumption and reception in context, this study examines how the respondents, situated within the specific Zimbabwe context, characterised as it is by serious social, economic and political challenges, respond to both regional news and news about their country on '60 minutes live in Africa'. Within the frame of qualitative research the study employs a two-stage sampling procedure and data collection strategy to uncover the factors that underpin international media consumption and reception by professional men and women situated in a country undergoing rapid change. The findings of the study point to the various social and individual factors that underlie media consumption choices as well as to the different socially patterned reasons why local audiences are either attracted to, or reject global media. The study found that SABC Africa's '60 minutes live in Africa' is more popular and better received than Western-broadcast programmes on channels such as BBC, CNN, and Sky News among Zimbabwean professionals. I also uncovered some evidence that cultural proximity and relevance are of supreme importance in determining which media audiences chose to consume and what level of engagement they bring to their reception of global media. These and other findings directly confront media models that privilege beliefs in cultural imperialism and the dominance of Western media and their effects on Third World audiences.
- Full Text:
- Date Issued: 2007
Selecting stories to tell: the gatekeeping of international news at SAfm
- Authors: Ticha, Abel Akara
- Date: 2007
- Subjects: South African Broadcasting Corporation SAfm (South Africa) Radio broadcasting -- South Africa Foreign news -- South Africa Radio journalism -- South Africa
- Language: English
- Type: Thesis , Masters , MA
- Identifier: vital:3499 , http://hdl.handle.net/10962/d1004520
- Description: The premise of this thesis is that the selection of international news to be aired on the bulletins of SAfm by SABC Radio News staff is influenced by more complex factors than could be seen solely from the prism of an empirical journalistic paradigm. Drawing from data obtained through participant observation and interviewing, it is noted that there has been a revolution from a propagandist approach during apartheid to a professional approach following the demise of apartheid, in the selection of international news for bulletins on SAfm. Using Lewin's theory of forces in decision making and locating it within four out of five levels of a framework of gatekeeping analysis provided by Shoemaker (1991) and Shoemaker et al (200 I), it is concluded that the delimiting well-tested routines of newsmaking act as powerful companions of individuals' selection decisions of international news broadcast on SAfm's bulletins. However, these routines are adapted to meet the organisational demands of the SABC, which as a Public Service Broadcaster (PBS) has embraced the discourse of South African nationalism/panAfricanism, as a major philosophy underpinning the Corporation's coverage of the world. Therefore, some individual, routine and organisational factors influencing the se lection of international news broadcast on SAfm's bulletins, are predetermined and co-determined by the social system (the ideological/discursive structure), which is promoted by certain social institutions. Instances of spokespersons of such institutions as governments, international governmental and non-governmental organisations, etc., officiating the news abound; the gatekeepers use them to meet routine professional standards of journalism. This potentially works to sustain the hegemonic discourses of the powerful in international affairs (in tenns of core/peripheral nations relations, and elite classlruled majority relations) though there is a conscious oppositional effort to modify or dwarf stories that explicitly promote imperialism and to hold rulers accountable to the public. It is posited that the time is ripe for newsworkers responsible for the production of bulletins for SAfm to take the risk that may be necessary to inject a few changes in routine practices that could limit the engineering of consent to the powerful elites in the international arena.
- Full Text:
- Date Issued: 2007
- Authors: Ticha, Abel Akara
- Date: 2007
- Subjects: South African Broadcasting Corporation SAfm (South Africa) Radio broadcasting -- South Africa Foreign news -- South Africa Radio journalism -- South Africa
- Language: English
- Type: Thesis , Masters , MA
- Identifier: vital:3499 , http://hdl.handle.net/10962/d1004520
- Description: The premise of this thesis is that the selection of international news to be aired on the bulletins of SAfm by SABC Radio News staff is influenced by more complex factors than could be seen solely from the prism of an empirical journalistic paradigm. Drawing from data obtained through participant observation and interviewing, it is noted that there has been a revolution from a propagandist approach during apartheid to a professional approach following the demise of apartheid, in the selection of international news for bulletins on SAfm. Using Lewin's theory of forces in decision making and locating it within four out of five levels of a framework of gatekeeping analysis provided by Shoemaker (1991) and Shoemaker et al (200 I), it is concluded that the delimiting well-tested routines of newsmaking act as powerful companions of individuals' selection decisions of international news broadcast on SAfm's bulletins. However, these routines are adapted to meet the organisational demands of the SABC, which as a Public Service Broadcaster (PBS) has embraced the discourse of South African nationalism/panAfricanism, as a major philosophy underpinning the Corporation's coverage of the world. Therefore, some individual, routine and organisational factors influencing the se lection of international news broadcast on SAfm's bulletins, are predetermined and co-determined by the social system (the ideological/discursive structure), which is promoted by certain social institutions. Instances of spokespersons of such institutions as governments, international governmental and non-governmental organisations, etc., officiating the news abound; the gatekeepers use them to meet routine professional standards of journalism. This potentially works to sustain the hegemonic discourses of the powerful in international affairs (in tenns of core/peripheral nations relations, and elite classlruled majority relations) though there is a conscious oppositional effort to modify or dwarf stories that explicitly promote imperialism and to hold rulers accountable to the public. It is posited that the time is ripe for newsworkers responsible for the production of bulletins for SAfm to take the risk that may be necessary to inject a few changes in routine practices that could limit the engineering of consent to the powerful elites in the international arena.
- Full Text:
- Date Issued: 2007
The representation of South African women politicians in the Sunday Times during the 2004 presidential and general elections
- Authors: Katembo, Tina Kabunda
- Date: 2007
- Subjects: Sunday Times (Johannesburg, South Africa) Women politicians -- South Africa Women in mass media Mass media -- Political aspects -- South Africa Elections -- South Africa South Africa -- Politics and government -- 1994-
- Language: English
- Type: Thesis , Masters , MA
- Identifier: vital:3445 , http://hdl.handle.net/10962/d1002899
- Description: This study analysed the representation of South African women politicians in the Sunday Times’ election news during the 2004 Presidential and general elections, by drawing on perspectives from cultural studies, the constructionist approach to representation and the sociology of news production. Using content analysis and critical discourse analysis, the study found that very few women politicians were used as news actors/sources in the Sunday Times, and that when women politicians were figured, the paper tended to present them in ways that serve to sustain women’s subordinate status in society. Using content analysis, the study analysed 106 news items published between January 1, 2004 and April 30, 2004, and found that of all the 588 identifiable news actors/sources counted, 135 were women and 453 were men. Of these, only 7.67% (or 26) were women politicians and 92.33% (or 313) were men politicians. On average however, the amount of words allocated to a woman politician was more than that allocated to a man politician. The discourse analysis also revealed how the Sunday Times managed to reproduce textually the hegemonic power relations between women and men, by constructing different subject positions for women politicians and men politicians, which generally tended to be negative and positive respectively. In the representation of women politicians, the study revealed patterns that tended to ascribe them negative personality traits, accentuate their passivity and dependency on men, and construct them as incompetent political leaders. This study’s conclusions pose a challenge to the role of the national newspaper in the transformation of gender relations and the promotion of equal access to political and decision-making positions, and to the news media. News discourse, as a social practice, both determines and is determined by the social structure in which it is produced. By systematically reproducing subordinate subject positions for women in the news, the Sunday Times helps to further women’s subordinate status in society. Particularly, as part of the broader social cultural context that is embedded in patriarchal and gender ideologies, the Sunday Times does not merely reflect but actively and effectively constructs the reality it claims to be representing.
- Full Text:
- Date Issued: 2007
- Authors: Katembo, Tina Kabunda
- Date: 2007
- Subjects: Sunday Times (Johannesburg, South Africa) Women politicians -- South Africa Women in mass media Mass media -- Political aspects -- South Africa Elections -- South Africa South Africa -- Politics and government -- 1994-
- Language: English
- Type: Thesis , Masters , MA
- Identifier: vital:3445 , http://hdl.handle.net/10962/d1002899
- Description: This study analysed the representation of South African women politicians in the Sunday Times’ election news during the 2004 Presidential and general elections, by drawing on perspectives from cultural studies, the constructionist approach to representation and the sociology of news production. Using content analysis and critical discourse analysis, the study found that very few women politicians were used as news actors/sources in the Sunday Times, and that when women politicians were figured, the paper tended to present them in ways that serve to sustain women’s subordinate status in society. Using content analysis, the study analysed 106 news items published between January 1, 2004 and April 30, 2004, and found that of all the 588 identifiable news actors/sources counted, 135 were women and 453 were men. Of these, only 7.67% (or 26) were women politicians and 92.33% (or 313) were men politicians. On average however, the amount of words allocated to a woman politician was more than that allocated to a man politician. The discourse analysis also revealed how the Sunday Times managed to reproduce textually the hegemonic power relations between women and men, by constructing different subject positions for women politicians and men politicians, which generally tended to be negative and positive respectively. In the representation of women politicians, the study revealed patterns that tended to ascribe them negative personality traits, accentuate their passivity and dependency on men, and construct them as incompetent political leaders. This study’s conclusions pose a challenge to the role of the national newspaper in the transformation of gender relations and the promotion of equal access to political and decision-making positions, and to the news media. News discourse, as a social practice, both determines and is determined by the social structure in which it is produced. By systematically reproducing subordinate subject positions for women in the news, the Sunday Times helps to further women’s subordinate status in society. Particularly, as part of the broader social cultural context that is embedded in patriarchal and gender ideologies, the Sunday Times does not merely reflect but actively and effectively constructs the reality it claims to be representing.
- Full Text:
- Date Issued: 2007
An analysis of how Zimbabwean women negotiate the meaning of HIV/AIDS prevention television advertisements
- Authors: Hungwe, Caroline
- Date: 2006
- Subjects: Mass media and women -- Zimbabwe AIDS (Disease) in mass media -- Zimbabwe Mass media -- Audiences Women -- Zimbabwe -- Social conditions
- Language: English
- Type: Thesis , Masters , MA
- Identifier: vital:3435 , http://hdl.handle.net/10962/d1002889
- Description: Within the context of debates concerning the impact of media on audiences, this study takes the form of a qualitative audience reception analysis; to investigate how a particular group of female audiences situated in Zimbabwe interprets televised HIV/AIDS prevention advertisements. It examines the extent to which the social context influences the audiences’ acceptance or rejection of preferred readings encoded in the texts. The study is situated within the broad theoretical and methodological framework of both the communication for development and the cultural studies approaches to the study of the media. Data for the investigation was collected through the focus group and in-depth interview methods as well as through the websites and organisational documents produced by the encoders of the advertisements. The findings indicate that the female audiences’ interpretative strategies were informed by their lived experience as well as pre-existing knowledge. Based on the findings it can be deduced that, contrary to earlier beliefs and media theories such as that of the “hypodermic needle” theory the audience of public communication is not a passive homogenous mass that easily succumbs to media influences, rather the audience is active in the production of meaning, but under determinate conditions in particular contexts. The texts, the producing institutions and the social history of the audiences supply these conditions.
- Full Text:
- Date Issued: 2006
- Authors: Hungwe, Caroline
- Date: 2006
- Subjects: Mass media and women -- Zimbabwe AIDS (Disease) in mass media -- Zimbabwe Mass media -- Audiences Women -- Zimbabwe -- Social conditions
- Language: English
- Type: Thesis , Masters , MA
- Identifier: vital:3435 , http://hdl.handle.net/10962/d1002889
- Description: Within the context of debates concerning the impact of media on audiences, this study takes the form of a qualitative audience reception analysis; to investigate how a particular group of female audiences situated in Zimbabwe interprets televised HIV/AIDS prevention advertisements. It examines the extent to which the social context influences the audiences’ acceptance or rejection of preferred readings encoded in the texts. The study is situated within the broad theoretical and methodological framework of both the communication for development and the cultural studies approaches to the study of the media. Data for the investigation was collected through the focus group and in-depth interview methods as well as through the websites and organisational documents produced by the encoders of the advertisements. The findings indicate that the female audiences’ interpretative strategies were informed by their lived experience as well as pre-existing knowledge. Based on the findings it can be deduced that, contrary to earlier beliefs and media theories such as that of the “hypodermic needle” theory the audience of public communication is not a passive homogenous mass that easily succumbs to media influences, rather the audience is active in the production of meaning, but under determinate conditions in particular contexts. The texts, the producing institutions and the social history of the audiences supply these conditions.
- Full Text:
- Date Issued: 2006
An investigation into fan identity among supporters of the English soccer premier league in Lusaka, Zambia
- Authors: Komakoma, Leah
- Date: 2006
- Subjects: Soccer -- Zambia -- Lusaka Soccer fans -- Zambia -- Lusaka Soccer -- Social aspects -- Zambia -- Lusaka Mass media and sports -- Zambia -- Lusaka , Sports journalism -- Zambia -- Lusaka , Sports -- Sociological aspects -- Zambia -- Lusaka
- Language: English
- Type: Thesis , Masters , MA
- Identifier: vital:3448 , http://hdl.handle.net/10962/d1002902
- Description: This study investigates Zambians’ construction of identities based on their following of the English soccer premier league. The study seeks to understand how Zambian supporters of this league construct their identities based on their encounter with foreign teams/players and how they appropriate the meanings obtained through such viewing in their daily lives. The study is informed by the theories of fandom. Using an ethnographic critique of the media imperialism thesis, the study attempts to explore the meanings that the fans of the English soccer league in urban Lusaka make of the mediated soccer games, while in and outside the viewing spaces – the bars – where the games are ritually watched in groups. Based on the qualitative methods of focus group discussions, individual in-depth interviews and observations, the study probes the phenomenon of the consumption of English premier league football in countries abroad, focusing specifically on the experiences of fans in Lusaka, Zambia. Observation of this phenomenon in Lusaka reveals that fans find pleasure in the tactics that the teams in the league display, the professionalism of the players, goal scoring and self-empowerment for the few women supporters. This study probes these issues in greater depth. The foremost conclusion of the research is that it neither completely rejects nor accepts the media imperialism thesis. Instead, meanings should be understood within the context of the lived experience and reality of the fans.
- Full Text:
- Date Issued: 2006
- Authors: Komakoma, Leah
- Date: 2006
- Subjects: Soccer -- Zambia -- Lusaka Soccer fans -- Zambia -- Lusaka Soccer -- Social aspects -- Zambia -- Lusaka Mass media and sports -- Zambia -- Lusaka , Sports journalism -- Zambia -- Lusaka , Sports -- Sociological aspects -- Zambia -- Lusaka
- Language: English
- Type: Thesis , Masters , MA
- Identifier: vital:3448 , http://hdl.handle.net/10962/d1002902
- Description: This study investigates Zambians’ construction of identities based on their following of the English soccer premier league. The study seeks to understand how Zambian supporters of this league construct their identities based on their encounter with foreign teams/players and how they appropriate the meanings obtained through such viewing in their daily lives. The study is informed by the theories of fandom. Using an ethnographic critique of the media imperialism thesis, the study attempts to explore the meanings that the fans of the English soccer league in urban Lusaka make of the mediated soccer games, while in and outside the viewing spaces – the bars – where the games are ritually watched in groups. Based on the qualitative methods of focus group discussions, individual in-depth interviews and observations, the study probes the phenomenon of the consumption of English premier league football in countries abroad, focusing specifically on the experiences of fans in Lusaka, Zambia. Observation of this phenomenon in Lusaka reveals that fans find pleasure in the tactics that the teams in the league display, the professionalism of the players, goal scoring and self-empowerment for the few women supporters. This study probes these issues in greater depth. The foremost conclusion of the research is that it neither completely rejects nor accepts the media imperialism thesis. Instead, meanings should be understood within the context of the lived experience and reality of the fans.
- Full Text:
- Date Issued: 2006
An investigation into the popularity of American action movies shown in informal video houses in Addis Ababa, Ethiopia
- Authors: Assefa, Emrakeb
- Date: 2006
- Subjects: Motion pictures -- Ethiopia , Mass media -- Ethiopia , Popular culture -- Ethiopia , Mass media and youth -- Ethiopia , Mass media and culture -- Ethiopia , Mass media -- Sociological aspects , Ethiopia -- History
- Language: English
- Type: Thesis , Masters , MA
- Identifier: vital:3418 , http://hdl.handle.net/10962/d1002871 , Motion pictures -- Ethiopia , Mass media -- Ethiopia , Popular culture -- Ethiopia , Mass media and youth -- Ethiopia , Mass media and culture -- Ethiopia , Mass media -- Sociological aspects , Ethiopia -- History
- Description: The early 1990s saw a major change in the Ethiopian history in so far as Ethiopian media consumption practices was concerned. With the change of government in 1991, the ‘Iron Curtail’ prohibiting the dissemination of Western symbolic products within the country was lifted which in turn led to a surge in demand for Western predominantly American media texts. In order to supply this new demand, informal video houses showing primarily American action movies were opened in Addis Ababa. There was a significant shift in Ethiopians’ films consumption practices which were previously limited to watching films produced by socialist countries mainly the former Soviet Union. This study set out to probe reasons for the attraction of American action movies shown in video-viewing houses in Addis Ababa, Ethiopia amongst the urban unemployed male youth. Particularly, it examines how the meanings produced by and embedded in the cultural industries of the West are appropriated in the day-to-day lives of the youth. The importance of video houses as a shared male cultural space for Ethiopian unemployed youth and the watching of American action movies in this space are the main entry and focus of this study. Using qualitative methods such as observation, in-depth interviews and focus group discussions, the study explores what happens in this cultural space and how one makes sense of the impact of American media on local audiences. The findings of the study point to the embeddedness of viewing practice in everyday life and the importance of local contexts in understanding text-reader interaction. This is shown by the male youth’s tendency to use media messages as a mode of escape and a symbolic distancing from their lived impoverished reality. The study also seeks to highlight that the video houses as cultural space have contributed to the creation of marginal male youth identities in the Ethiopian patriarchal society. As such, these and other findings, the study argues, highlight the deficiencies of the media imperialism thesis with its definitive claims for cultural homogenisation as effect of globalisation of media. As such, this study should be read as emphasising the capability of local audience groups in Third World country like Ethiopia to construct their own meanings and thus their own local cultures and identities, even in the face of their virtually complete dependence on the image flows distributed by the transnational culture industries.
- Full Text:
- Date Issued: 2006
- Authors: Assefa, Emrakeb
- Date: 2006
- Subjects: Motion pictures -- Ethiopia , Mass media -- Ethiopia , Popular culture -- Ethiopia , Mass media and youth -- Ethiopia , Mass media and culture -- Ethiopia , Mass media -- Sociological aspects , Ethiopia -- History
- Language: English
- Type: Thesis , Masters , MA
- Identifier: vital:3418 , http://hdl.handle.net/10962/d1002871 , Motion pictures -- Ethiopia , Mass media -- Ethiopia , Popular culture -- Ethiopia , Mass media and youth -- Ethiopia , Mass media and culture -- Ethiopia , Mass media -- Sociological aspects , Ethiopia -- History
- Description: The early 1990s saw a major change in the Ethiopian history in so far as Ethiopian media consumption practices was concerned. With the change of government in 1991, the ‘Iron Curtail’ prohibiting the dissemination of Western symbolic products within the country was lifted which in turn led to a surge in demand for Western predominantly American media texts. In order to supply this new demand, informal video houses showing primarily American action movies were opened in Addis Ababa. There was a significant shift in Ethiopians’ films consumption practices which were previously limited to watching films produced by socialist countries mainly the former Soviet Union. This study set out to probe reasons for the attraction of American action movies shown in video-viewing houses in Addis Ababa, Ethiopia amongst the urban unemployed male youth. Particularly, it examines how the meanings produced by and embedded in the cultural industries of the West are appropriated in the day-to-day lives of the youth. The importance of video houses as a shared male cultural space for Ethiopian unemployed youth and the watching of American action movies in this space are the main entry and focus of this study. Using qualitative methods such as observation, in-depth interviews and focus group discussions, the study explores what happens in this cultural space and how one makes sense of the impact of American media on local audiences. The findings of the study point to the embeddedness of viewing practice in everyday life and the importance of local contexts in understanding text-reader interaction. This is shown by the male youth’s tendency to use media messages as a mode of escape and a symbolic distancing from their lived impoverished reality. The study also seeks to highlight that the video houses as cultural space have contributed to the creation of marginal male youth identities in the Ethiopian patriarchal society. As such, these and other findings, the study argues, highlight the deficiencies of the media imperialism thesis with its definitive claims for cultural homogenisation as effect of globalisation of media. As such, this study should be read as emphasising the capability of local audience groups in Third World country like Ethiopia to construct their own meanings and thus their own local cultures and identities, even in the face of their virtually complete dependence on the image flows distributed by the transnational culture industries.
- Full Text:
- Date Issued: 2006
An investigation of the relationship between journalists and their news sources: a case study of The Post newspaper in Zambia
- Authors: Kabeta, Jacqueline Milambo
- Date: 2006
- Subjects: The Post (Zambia) , Newspapers -- Zambia , Journalism -- Zambia , Journalists -- Zambia , Reporters and reporting -- Zambia
- Language: English
- Type: Thesis , Masters , MA
- Identifier: vital:3438 , http://hdl.handle.net/10962/d1002892 , The Post (Zambia) , Newspapers -- Zambia , Journalism -- Zambia , Journalists -- Zambia , Reporters and reporting -- Zambia
- Description: Normative professional journalism and the need to re-evaluate the structural social context of journalism practice and its role in emerging democracies has led to the increased scrutiny of journalists and their relationship to news sources. This study conceptualises the relationship between journalists and news sources as a dual process of consensus and conflict of interests in the newsgathering practice in Zambia, an emerging democracy. The study suggests that journalists actively pursue powerful individuals in society such as those in government, pressure groups and business as news sources who have been available and suitable in the past. Journalists’ view of society as bureaucratically organised and the short turn-around time of news production are among the organisational factors attributed to this tendency. This study adopts a sociological approach to investigate the journalist-news source relationship at The Post, in Zambia, by factoring in the perspectives of social organisation of newswork and political economy. Whereas the social organisation perspective focuses on the organisational and occupational demands of journalists, political economy reinforces the larger context of journalist-news source interaction in a society. Additionally, the social constructivist theory, which is premised around the idea that the agenda and content of journalism production, is in part a product of non-journalistic social factors is useful in understanding the various influences on the relationship. The study investigates the nature of the journalist-news source relationship using two diametrically opposed views – the dominant (exchange) and competitive (adversarial) paradigms. This is aimed at establishing whether the relationship is an exchange or adversarial. While the latter relationship is common in liberal democracies where the media are seen as part of elite structures with considerable power on their own, the thinking is that inequalities in resource distribution and political power generate social tensions in developing countries that require media to be carefully managed. Using qualitative semi-structured interviews and observation methods, this study establishes that while the adversarial role has an attraction for the journalists investigated, the exchange model comes closest to describing the nature of relationship they share with their news sources.
- Full Text:
- Date Issued: 2006
- Authors: Kabeta, Jacqueline Milambo
- Date: 2006
- Subjects: The Post (Zambia) , Newspapers -- Zambia , Journalism -- Zambia , Journalists -- Zambia , Reporters and reporting -- Zambia
- Language: English
- Type: Thesis , Masters , MA
- Identifier: vital:3438 , http://hdl.handle.net/10962/d1002892 , The Post (Zambia) , Newspapers -- Zambia , Journalism -- Zambia , Journalists -- Zambia , Reporters and reporting -- Zambia
- Description: Normative professional journalism and the need to re-evaluate the structural social context of journalism practice and its role in emerging democracies has led to the increased scrutiny of journalists and their relationship to news sources. This study conceptualises the relationship between journalists and news sources as a dual process of consensus and conflict of interests in the newsgathering practice in Zambia, an emerging democracy. The study suggests that journalists actively pursue powerful individuals in society such as those in government, pressure groups and business as news sources who have been available and suitable in the past. Journalists’ view of society as bureaucratically organised and the short turn-around time of news production are among the organisational factors attributed to this tendency. This study adopts a sociological approach to investigate the journalist-news source relationship at The Post, in Zambia, by factoring in the perspectives of social organisation of newswork and political economy. Whereas the social organisation perspective focuses on the organisational and occupational demands of journalists, political economy reinforces the larger context of journalist-news source interaction in a society. Additionally, the social constructivist theory, which is premised around the idea that the agenda and content of journalism production, is in part a product of non-journalistic social factors is useful in understanding the various influences on the relationship. The study investigates the nature of the journalist-news source relationship using two diametrically opposed views – the dominant (exchange) and competitive (adversarial) paradigms. This is aimed at establishing whether the relationship is an exchange or adversarial. While the latter relationship is common in liberal democracies where the media are seen as part of elite structures with considerable power on their own, the thinking is that inequalities in resource distribution and political power generate social tensions in developing countries that require media to be carefully managed. Using qualitative semi-structured interviews and observation methods, this study establishes that while the adversarial role has an attraction for the journalists investigated, the exchange model comes closest to describing the nature of relationship they share with their news sources.
- Full Text:
- Date Issued: 2006
Blogging, journalism and the public sphere: assessing the value of the 'blogosphere' as a new form of the public sphere : a case study of the Mail & Guardian Online's Blogmark
- Authors: Sibanda, Fortune
- Date: 2006
- Subjects: Habermas, Jürgen -- Criticism and interpretation , Mail & Guardian , Blogs -- South Africa , Online journalism -- South Africa , Electronic newspapers -- South Africa
- Language: English
- Type: Thesis , Masters , MA
- Identifier: vital:3483 , http://hdl.handle.net/10962/d1002938 , Habermas, Jürgen -- Criticism and interpretation , Mail & Guardian , Blogs -- South Africa , Online journalism -- South Africa , Electronic newspapers -- South Africa
- Description: The study seeks to investigate whether weblogs can act as virtual public spheres, where people can meet to discuss issues of interest to them. It uses the Mail & Guardian Online’s Blogmark as a case study. Weblogs – highly interactive online journals comprised of links and postings in reverse chronological order – are fast becoming an avenue of choice for many internet users wanting to share opinions and news with others online. Because of their unique read-and-write characteristics, some have equated them to the 18th century coffeehouses, around which the early forms of citizen involvement in public affairs began in early capitalist Europe. Despite their growing popularity, however, not much scholarly work has been dedicated to the practice of blogging in Africa, and particularly in South Africa. The study’s theoretical framework is drawn from Jürgen Habermas’s concept of the public sphere. While noting some of the criticisms of the Habermasian model, it is argued that the concept is instrumental in our understanding of the relationship between the media and democracy. The study, however, adopted a re-worked model of the concept of the public sphere. This model argues for the need to have a multiplicity of public sphericules (instead of one single public sphere as advocated by Habermas), around which individuals can congregate to discuss issues of common concern to them. Using a combination of qualitative content analysis, self-completion questionnaires and a semi-structured interview, the study found Blogmark to be an example of how emerging internet genres such as weblogs can be vehicles of citizen involvement in public life. A range of issues were discussed in the blog, from politics, race and ii i gender issues, to personal anecdotes, relationships, and sex. However, while some posts exhibited high levels of interactivity, with many bloggers joining in to offer their opinions, some read like online monologues. The study argues that although blogging is a practice that is still limited to a few privileged individuals, with the everrising size of the ‘blogosphere’, weblogs such as Blogmark are making a small but not insignificant contribution to the number of voices that can be heard in the public realm.
- Full Text:
- Date Issued: 2006
- Authors: Sibanda, Fortune
- Date: 2006
- Subjects: Habermas, Jürgen -- Criticism and interpretation , Mail & Guardian , Blogs -- South Africa , Online journalism -- South Africa , Electronic newspapers -- South Africa
- Language: English
- Type: Thesis , Masters , MA
- Identifier: vital:3483 , http://hdl.handle.net/10962/d1002938 , Habermas, Jürgen -- Criticism and interpretation , Mail & Guardian , Blogs -- South Africa , Online journalism -- South Africa , Electronic newspapers -- South Africa
- Description: The study seeks to investigate whether weblogs can act as virtual public spheres, where people can meet to discuss issues of interest to them. It uses the Mail & Guardian Online’s Blogmark as a case study. Weblogs – highly interactive online journals comprised of links and postings in reverse chronological order – are fast becoming an avenue of choice for many internet users wanting to share opinions and news with others online. Because of their unique read-and-write characteristics, some have equated them to the 18th century coffeehouses, around which the early forms of citizen involvement in public affairs began in early capitalist Europe. Despite their growing popularity, however, not much scholarly work has been dedicated to the practice of blogging in Africa, and particularly in South Africa. The study’s theoretical framework is drawn from Jürgen Habermas’s concept of the public sphere. While noting some of the criticisms of the Habermasian model, it is argued that the concept is instrumental in our understanding of the relationship between the media and democracy. The study, however, adopted a re-worked model of the concept of the public sphere. This model argues for the need to have a multiplicity of public sphericules (instead of one single public sphere as advocated by Habermas), around which individuals can congregate to discuss issues of common concern to them. Using a combination of qualitative content analysis, self-completion questionnaires and a semi-structured interview, the study found Blogmark to be an example of how emerging internet genres such as weblogs can be vehicles of citizen involvement in public life. A range of issues were discussed in the blog, from politics, race and ii i gender issues, to personal anecdotes, relationships, and sex. However, while some posts exhibited high levels of interactivity, with many bloggers joining in to offer their opinions, some read like online monologues. The study argues that although blogging is a practice that is still limited to a few privileged individuals, with the everrising size of the ‘blogosphere’, weblogs such as Blogmark are making a small but not insignificant contribution to the number of voices that can be heard in the public realm.
- Full Text:
- Date Issued: 2006
Diasporic consciousness and Bollywood : South African Indian youth and the meanings they make of Indian film
- Authors: Boshoff, Priscilla A
- Date: 2006
- Subjects: Motion pictures -- India , Youth -- South Africa -- Attitudes , East Indians -- South Africa -- Attitudes , Motion picture industry -- India -- Mumbai
- Language: English
- Type: Thesis , Masters , MA
- Identifier: vital:3503 , http://hdl.handle.net/10962/d1006249 , Motion pictures -- India , Youth -- South Africa -- Attitudes , East Indians -- South Africa -- Attitudes , Motion picture industry -- India -- Mumbai
- Description: A particular youth identity in the South African Indian diaspora is being forged in a nexus o flocal and global forces . The globalisation of Bollywood and its popularity as a global media and the international commodification of the Indian exotic have occurred at the same time as the valorisation of 'difference' in the local political landscape. Indian youth, as young members of the South African Indian diaspora, are inheritors both of a conservative - yet adaptable - home culture and the marginalised identities of apartheid. However, the tensions between their desire to be recognised as both 'modern' South Africans and as ' traditional ' Indians create a space in which they are able to (re)create for themselves an identity that can encompass both their home cultures and the desires of a Westernised modernity through the tropes of Bollywood. Bollywood speaks to its diasporic audiences through representations of an idealised 'traditional yet modern' India. Although India is not a place of return for this young generation, Bollywood representations of successful diasporic Indian culture and participation in the globalised Bollywood industry through concerts and international award ceremonies has provided an opportunity for young Indians in South Africa to re-examine their local Indian identities and feel invited to re-identify with the global diasporas of India.
- Full Text:
- Date Issued: 2006
- Authors: Boshoff, Priscilla A
- Date: 2006
- Subjects: Motion pictures -- India , Youth -- South Africa -- Attitudes , East Indians -- South Africa -- Attitudes , Motion picture industry -- India -- Mumbai
- Language: English
- Type: Thesis , Masters , MA
- Identifier: vital:3503 , http://hdl.handle.net/10962/d1006249 , Motion pictures -- India , Youth -- South Africa -- Attitudes , East Indians -- South Africa -- Attitudes , Motion picture industry -- India -- Mumbai
- Description: A particular youth identity in the South African Indian diaspora is being forged in a nexus o flocal and global forces . The globalisation of Bollywood and its popularity as a global media and the international commodification of the Indian exotic have occurred at the same time as the valorisation of 'difference' in the local political landscape. Indian youth, as young members of the South African Indian diaspora, are inheritors both of a conservative - yet adaptable - home culture and the marginalised identities of apartheid. However, the tensions between their desire to be recognised as both 'modern' South Africans and as ' traditional ' Indians create a space in which they are able to (re)create for themselves an identity that can encompass both their home cultures and the desires of a Westernised modernity through the tropes of Bollywood. Bollywood speaks to its diasporic audiences through representations of an idealised 'traditional yet modern' India. Although India is not a place of return for this young generation, Bollywood representations of successful diasporic Indian culture and participation in the globalised Bollywood industry through concerts and international award ceremonies has provided an opportunity for young Indians in South Africa to re-examine their local Indian identities and feel invited to re-identify with the global diasporas of India.
- Full Text:
- Date Issued: 2006
Investigating a rural community's use of communication technology: a study of Nakaseke Community Multi-media centre in Uganda
- Authors: Tumusiime, James
- Date: 2006
- Subjects: Information technology -- Uganda , Media programs (Education) -- Uganda , Communication in rural development -- Uganda , Communication -- Technological innovations -- Developing countries , Telecommuting centres -- Uganda
- Language: English
- Type: Thesis , Masters , MA
- Identifier: vital:3489 , http://hdl.handle.net/10962/d1002944 , Information technology -- Uganda , Media programs (Education) -- Uganda , Communication in rural development -- Uganda , Communication -- Technological innovations -- Developing countries , Telecommuting centres -- Uganda
- Description: An assumption that Information and Communication Technologies (ICTs) and economic development have an automatic linkage has gained wide acceptance over the last decade. As a result, developing countries are under pressure to apply this prescription as a solution to poverty. With the help of development partners in the developed world and the United Nations, developing countries have embraced this call to increase access to ICTs to bridge the ever-widening gap between the ‘information rich’ and ‘information poor’ (Castells, 2001). One of the strategies has been the establishment of telecentres where the least privileged people might access ICTs for their own development needs. However, this strategy has tended to overlook contextual factors and circumstances in developing countries. ICTs are thus being introduced in an environment of mass poverty, illiteracy and poor infrastructure, exacerbating existing inequalities in some cases. Much attention has been focussed on initiatives aimed at expanding the ICT infrastructure for wider population access without addressing what the users actually do with such access. This study aims to make a contribution in that direction. The study focuses on Nakaseke Community Multi-media Centre(CMC), the first telecentre introduced in Uganda in 1997. Using a combination of quantitative and qualitative research techniques, the study sets out to develop deeper insights into how the Nakaseke community uses, engages with and relates with communication technologies installed at the telecentre. It probes whether these practices advance the dominant view that ICTs are a panacea for rural development. The findings indicate that while access to communication technology has expanded, albeit at a slow pace, the benefits might take very long to have a significant effect as many targeted users do not make use of the facilities because they lack the human skills and financial resources to exploit the technologies. Other problems such as poor electricity supply and sustainability also actively militate against the potential of the project to deliver. Besides, people tend to appropriate technology in ways different from those intended by its promoters. As Burton (2002) explains through the concept of ‘affordances’ and ‘culture’, some users perceive technologies essentially as something that bestows the status of being modern or sophisticated on their community, rather than as a development tool. In conclusion, it is argued that if used for development, ICTs can indeed make a difference in the lives of rural people. However, besides investing in technology, there is need to invest more in empowering the people themselves with skills, particularly literacy, to enable them use ICTs productively.
- Full Text:
- Date Issued: 2006
- Authors: Tumusiime, James
- Date: 2006
- Subjects: Information technology -- Uganda , Media programs (Education) -- Uganda , Communication in rural development -- Uganda , Communication -- Technological innovations -- Developing countries , Telecommuting centres -- Uganda
- Language: English
- Type: Thesis , Masters , MA
- Identifier: vital:3489 , http://hdl.handle.net/10962/d1002944 , Information technology -- Uganda , Media programs (Education) -- Uganda , Communication in rural development -- Uganda , Communication -- Technological innovations -- Developing countries , Telecommuting centres -- Uganda
- Description: An assumption that Information and Communication Technologies (ICTs) and economic development have an automatic linkage has gained wide acceptance over the last decade. As a result, developing countries are under pressure to apply this prescription as a solution to poverty. With the help of development partners in the developed world and the United Nations, developing countries have embraced this call to increase access to ICTs to bridge the ever-widening gap between the ‘information rich’ and ‘information poor’ (Castells, 2001). One of the strategies has been the establishment of telecentres where the least privileged people might access ICTs for their own development needs. However, this strategy has tended to overlook contextual factors and circumstances in developing countries. ICTs are thus being introduced in an environment of mass poverty, illiteracy and poor infrastructure, exacerbating existing inequalities in some cases. Much attention has been focussed on initiatives aimed at expanding the ICT infrastructure for wider population access without addressing what the users actually do with such access. This study aims to make a contribution in that direction. The study focuses on Nakaseke Community Multi-media Centre(CMC), the first telecentre introduced in Uganda in 1997. Using a combination of quantitative and qualitative research techniques, the study sets out to develop deeper insights into how the Nakaseke community uses, engages with and relates with communication technologies installed at the telecentre. It probes whether these practices advance the dominant view that ICTs are a panacea for rural development. The findings indicate that while access to communication technology has expanded, albeit at a slow pace, the benefits might take very long to have a significant effect as many targeted users do not make use of the facilities because they lack the human skills and financial resources to exploit the technologies. Other problems such as poor electricity supply and sustainability also actively militate against the potential of the project to deliver. Besides, people tend to appropriate technology in ways different from those intended by its promoters. As Burton (2002) explains through the concept of ‘affordances’ and ‘culture’, some users perceive technologies essentially as something that bestows the status of being modern or sophisticated on their community, rather than as a development tool. In conclusion, it is argued that if used for development, ICTs can indeed make a difference in the lives of rural people. However, besides investing in technology, there is need to invest more in empowering the people themselves with skills, particularly literacy, to enable them use ICTs productively.
- Full Text:
- Date Issued: 2006
Investigating the effects of the proliferation of commercial broadcasting on public service broadcasting: the case of Rivers State of Nigeria Broadcasting Corporation
- Authors: Da-Wariboko, Biobele
- Date: 2006
- Subjects: Nigerian Broadcasting Corporation , Broadcasting -- Social aspects -- Nigeria , Mass media -- Social aspects -- Nigeria , Radio Broadcasting -- Social aspects -- Nigeria , Radio in community development , Radio stations -- Nigeria , Radio broadcasting -- Rivers State (Nigeria) -- History
- Language: English
- Type: Thesis , Masters , MA
- Identifier: vital:3423 , http://hdl.handle.net/10962/d1002876 , Nigerian Broadcasting Corporation , Broadcasting -- Social aspects -- Nigeria , Mass media -- Social aspects -- Nigeria , Radio Broadcasting -- Social aspects -- Nigeria , Radio in community development , Radio stations -- Nigeria , Radio broadcasting -- Rivers State (Nigeria) -- History
- Description: 1992 marked a turning point in Nigeria’s broadcasting history as the country formally deregulated her broadcast space. However, it was not until March 2002 that the first commercial radio station was established in Rivers State, a broadcast environment hitherto monopolised by Radio Rivers. The coming of the first independent radio station in Rivers State in March 2002 was followed by the establishment of two other stations in October 2003 and November 2003 respectively. As important as these events in broadcasting in Rivers State are, however, media scholars have argued that in most societies where such change has taken place, public service broadcasters have tampered with their values of being an open space where individuals and groups can come together to be educated, informed, and entertained. This study investigates the extent to which the proliferation of commercial broadcasting outlets has affected Radio Rivers’ public service programming and scheduling. Using a combination of qualitative and quantitative research methods, through in-depth interviews and analysis of the mandate and programme schedules, the study established that while Radio Rivers still maintains some public service values, its current programming policy is driven by the need to compete with the commercial broadcasters. This is evidenced in the decrease in the programme space allocated to current affairs and educational programmes on the schedule, (the genre of public service broadcasting), and the increase in attention to advertisements and entertainment programmes, (the genre of commercial broadcasting). The study also confirms the adverse effects of dwindling financial resources as forcing public service radios to compromise on their public service values, as majority of programmes on Radio Rivers current programme schedules are now geared towards attracting advertisers rather than serving the public good and interests. However, the study proved that it is not in all cases that the entry of commercial broadcasters into Rivers State broadcast space has undermined Radio Rivers public service values. Indeed, in leading to the expansion of interactive, news, and the diversification of entertainment programmes spaces on Radio Rivers’ programming schedules, the proliferation of commercial broadcasters has yielded some positive effects on Radio Rivers public service values and contribution to the public sphere. The study further highlights the need for some policy reforms at Radio Rivers, such as the introduction of licence fees, increased government funding and loosening government’s current control over the station. In addition, there is the need for the edict establishing the station to be amended to reflect the current trends in broadcasting in Rivers State, and above all to reposition Radio Rivers to sustain public good and public interests in its programming.
- Full Text:
- Date Issued: 2006
- Authors: Da-Wariboko, Biobele
- Date: 2006
- Subjects: Nigerian Broadcasting Corporation , Broadcasting -- Social aspects -- Nigeria , Mass media -- Social aspects -- Nigeria , Radio Broadcasting -- Social aspects -- Nigeria , Radio in community development , Radio stations -- Nigeria , Radio broadcasting -- Rivers State (Nigeria) -- History
- Language: English
- Type: Thesis , Masters , MA
- Identifier: vital:3423 , http://hdl.handle.net/10962/d1002876 , Nigerian Broadcasting Corporation , Broadcasting -- Social aspects -- Nigeria , Mass media -- Social aspects -- Nigeria , Radio Broadcasting -- Social aspects -- Nigeria , Radio in community development , Radio stations -- Nigeria , Radio broadcasting -- Rivers State (Nigeria) -- History
- Description: 1992 marked a turning point in Nigeria’s broadcasting history as the country formally deregulated her broadcast space. However, it was not until March 2002 that the first commercial radio station was established in Rivers State, a broadcast environment hitherto monopolised by Radio Rivers. The coming of the first independent radio station in Rivers State in March 2002 was followed by the establishment of two other stations in October 2003 and November 2003 respectively. As important as these events in broadcasting in Rivers State are, however, media scholars have argued that in most societies where such change has taken place, public service broadcasters have tampered with their values of being an open space where individuals and groups can come together to be educated, informed, and entertained. This study investigates the extent to which the proliferation of commercial broadcasting outlets has affected Radio Rivers’ public service programming and scheduling. Using a combination of qualitative and quantitative research methods, through in-depth interviews and analysis of the mandate and programme schedules, the study established that while Radio Rivers still maintains some public service values, its current programming policy is driven by the need to compete with the commercial broadcasters. This is evidenced in the decrease in the programme space allocated to current affairs and educational programmes on the schedule, (the genre of public service broadcasting), and the increase in attention to advertisements and entertainment programmes, (the genre of commercial broadcasting). The study also confirms the adverse effects of dwindling financial resources as forcing public service radios to compromise on their public service values, as majority of programmes on Radio Rivers current programme schedules are now geared towards attracting advertisers rather than serving the public good and interests. However, the study proved that it is not in all cases that the entry of commercial broadcasters into Rivers State broadcast space has undermined Radio Rivers public service values. Indeed, in leading to the expansion of interactive, news, and the diversification of entertainment programmes spaces on Radio Rivers’ programming schedules, the proliferation of commercial broadcasters has yielded some positive effects on Radio Rivers public service values and contribution to the public sphere. The study further highlights the need for some policy reforms at Radio Rivers, such as the introduction of licence fees, increased government funding and loosening government’s current control over the station. In addition, there is the need for the edict establishing the station to be amended to reflect the current trends in broadcasting in Rivers State, and above all to reposition Radio Rivers to sustain public good and public interests in its programming.
- Full Text:
- Date Issued: 2006
Making sense of Men's Health: an investigation into the meanings men and women make of Men's Health
- Authors: McCance-Price, Maris
- Date: 2006
- Subjects: Men's Health (South Africa) , Men's magazines -- South Africa , Men in mass media , Women in mass media , Sex role in mass media , Men in popular culture , Women in popular culture , Mass media -- Social aspects
- Language: English
- Type: Thesis , Masters , MA
- Identifier: vital:3464 , http://hdl.handle.net/10962/d1002919 , Men's Health (South Africa) , Men's magazines -- South Africa , Men in mass media , Women in mass media , Sex role in mass media , Men in popular culture , Women in popular culture , Mass media -- Social aspects
- Description: This study investigates the popular pleasures produced by readers of men's magazines, focusing primarily on the publication, Men's Health, which represents a new type of magazine catering for men. Using qualitative research methods such as textual analysis and reception analysis, the study explores the pleasures produced by both men and women from the consumption of such texts. The theoretical perspective of cultural studies informs this project, an approach that focuses on the generation and circulation of meanings in society. Focusing on the notion of the active audience and Hall's encoding/decoding model, this study examines readers' interpretations of the Men's Health text, focusing on the moment of consumption in the circuit of culture. Reception theory proposes the existence of "clustered readings" produced by interpretive communities that are socially rather than individually constructed. As a critical ethnography, the study interrogates these meanings with particular reference to questions of gender relations and power in society. Access to different discourses is structured by the social position of readers within relations of power and this study takes gender as a structuring principle. Therefore, this study also explores the particular discursive practices through which masculine and feminine imagery is produced by the Men's Health text and by its readers. The research findings support the more limited notion of the active audience espoused by theorists such as Hall (1980) offering further evidence to suggest that readers produce readings other than those preferred by the text and that therein lies the pleasure of the text for male and female readers. The research concludes that the popularity of Men's Health derives from the capacity of its readers to make multiple meanings of the text.
- Full Text:
- Date Issued: 2006
- Authors: McCance-Price, Maris
- Date: 2006
- Subjects: Men's Health (South Africa) , Men's magazines -- South Africa , Men in mass media , Women in mass media , Sex role in mass media , Men in popular culture , Women in popular culture , Mass media -- Social aspects
- Language: English
- Type: Thesis , Masters , MA
- Identifier: vital:3464 , http://hdl.handle.net/10962/d1002919 , Men's Health (South Africa) , Men's magazines -- South Africa , Men in mass media , Women in mass media , Sex role in mass media , Men in popular culture , Women in popular culture , Mass media -- Social aspects
- Description: This study investigates the popular pleasures produced by readers of men's magazines, focusing primarily on the publication, Men's Health, which represents a new type of magazine catering for men. Using qualitative research methods such as textual analysis and reception analysis, the study explores the pleasures produced by both men and women from the consumption of such texts. The theoretical perspective of cultural studies informs this project, an approach that focuses on the generation and circulation of meanings in society. Focusing on the notion of the active audience and Hall's encoding/decoding model, this study examines readers' interpretations of the Men's Health text, focusing on the moment of consumption in the circuit of culture. Reception theory proposes the existence of "clustered readings" produced by interpretive communities that are socially rather than individually constructed. As a critical ethnography, the study interrogates these meanings with particular reference to questions of gender relations and power in society. Access to different discourses is structured by the social position of readers within relations of power and this study takes gender as a structuring principle. Therefore, this study also explores the particular discursive practices through which masculine and feminine imagery is produced by the Men's Health text and by its readers. The research findings support the more limited notion of the active audience espoused by theorists such as Hall (1980) offering further evidence to suggest that readers produce readings other than those preferred by the text and that therein lies the pleasure of the text for male and female readers. The research concludes that the popularity of Men's Health derives from the capacity of its readers to make multiple meanings of the text.
- Full Text:
- Date Issued: 2006
Preparing for the information society: a critical analysis of Uganda's broadcast policy in light of the principles of the WSIS
- Authors: Namusoga, Sara
- Date: 2006
- Subjects: World Summit on the Information Society , Broadcasting policy -- Uganda , Information society -- Uganda , Information technology -- Social aspects -- Uganda , Public broadcasting -- Uganda , Radio broadcasting policy -- Uganda , Radio -- Uganda , Mass media -- Uganda
- Language: English
- Type: Thesis , Masters , MA
- Identifier: vital:3474 , http://hdl.handle.net/10962/d1002929 , World Summit on the Information Society , Broadcasting policy -- Uganda , Information society -- Uganda , Information technology -- Social aspects -- Uganda , Public broadcasting -- Uganda , Radio broadcasting policy -- Uganda , Radio -- Uganda , Mass media -- Uganda
- Description: This study analyses Uganda’s 2004 Broadcast Policy in light of the WSIS principles in order to establish whether the policy enables radio to build an inclusive and people-centred Information Society, and if so, in what ways it does this. The study specifically focuses on radio, which it views as the dominant medium in Uganda, and therefore the medium with the greatest potential to build a sustainable Information Society in the country. The study is informed by media policy theories as well as Information Society theories. It is argued that although most definitions of the Information Society consider the newer ICTs, especially the Internet, as the key drivers in the Information Society, most developing countries like Uganda are far from reaching the desired level of computer and Internet access as proposed by some Information Society theorists. Instead, most people in Uganda rely heavily on older ICTs, especially radio, for information about key issues in their daily lives. Inevitably, radio ends up being a key player in building the Information Society in these countries. The study, therefore, finds most of the common Information Society theories lacking and adopts the WSIS definition, which is more relevant to Uganda’s situation. This study also maintains that if radio is to be a key player in building an inclusive and people-centred Information Society in Uganda, the 2004 Broadcast Policy has to create that enabling environment, by, for example, promoting public service radio through local content programming, and diversifying radio ownership. The data for this study was obtained using the qualitative research approach, and specifically the research tools of document analysis and individual in-depth interviews. The findings indicate that the policy’s emphasis is on building a broadcast sector that addresses the public’s interests through local content programming and provision of diversified media services. However, the study also found that the policy is vague on some very crucial aspects, which would benefit the public, namely, local content quotas and the independence of the public service broadcaster.
- Full Text:
- Date Issued: 2006
- Authors: Namusoga, Sara
- Date: 2006
- Subjects: World Summit on the Information Society , Broadcasting policy -- Uganda , Information society -- Uganda , Information technology -- Social aspects -- Uganda , Public broadcasting -- Uganda , Radio broadcasting policy -- Uganda , Radio -- Uganda , Mass media -- Uganda
- Language: English
- Type: Thesis , Masters , MA
- Identifier: vital:3474 , http://hdl.handle.net/10962/d1002929 , World Summit on the Information Society , Broadcasting policy -- Uganda , Information society -- Uganda , Information technology -- Social aspects -- Uganda , Public broadcasting -- Uganda , Radio broadcasting policy -- Uganda , Radio -- Uganda , Mass media -- Uganda
- Description: This study analyses Uganda’s 2004 Broadcast Policy in light of the WSIS principles in order to establish whether the policy enables radio to build an inclusive and people-centred Information Society, and if so, in what ways it does this. The study specifically focuses on radio, which it views as the dominant medium in Uganda, and therefore the medium with the greatest potential to build a sustainable Information Society in the country. The study is informed by media policy theories as well as Information Society theories. It is argued that although most definitions of the Information Society consider the newer ICTs, especially the Internet, as the key drivers in the Information Society, most developing countries like Uganda are far from reaching the desired level of computer and Internet access as proposed by some Information Society theorists. Instead, most people in Uganda rely heavily on older ICTs, especially radio, for information about key issues in their daily lives. Inevitably, radio ends up being a key player in building the Information Society in these countries. The study, therefore, finds most of the common Information Society theories lacking and adopts the WSIS definition, which is more relevant to Uganda’s situation. This study also maintains that if radio is to be a key player in building an inclusive and people-centred Information Society in Uganda, the 2004 Broadcast Policy has to create that enabling environment, by, for example, promoting public service radio through local content programming, and diversifying radio ownership. The data for this study was obtained using the qualitative research approach, and specifically the research tools of document analysis and individual in-depth interviews. The findings indicate that the policy’s emphasis is on building a broadcast sector that addresses the public’s interests through local content programming and provision of diversified media services. However, the study also found that the policy is vague on some very crucial aspects, which would benefit the public, namely, local content quotas and the independence of the public service broadcaster.
- Full Text:
- Date Issued: 2006
An analysis of the views of journalists and government officials regarding the impact of new vision's coverage of the Nakivubo Channel Rehabilitation Project
- Authors: Kaheru, Hamis
- Date: 2005
- Subjects: Nakivubo Urban Wetland (Uganda) , Nakivubo Channel Rehabilitation Project , New Vision (Uganda) , Environmental protection -- Press coverage -- Uganda , Government and the press -- Uganda
- Language: English
- Type: Thesis , Masters , MA
- Identifier: vital:3439 , http://hdl.handle.net/10962/d1002893 , Nakivubo Urban Wetland (Uganda) , Nakivubo Channel Rehabilitation Project , New Vision (Uganda) , Environmental protection -- Press coverage -- Uganda , Government and the press -- Uganda
- Full Text:
- Date Issued: 2005
- Authors: Kaheru, Hamis
- Date: 2005
- Subjects: Nakivubo Urban Wetland (Uganda) , Nakivubo Channel Rehabilitation Project , New Vision (Uganda) , Environmental protection -- Press coverage -- Uganda , Government and the press -- Uganda
- Language: English
- Type: Thesis , Masters , MA
- Identifier: vital:3439 , http://hdl.handle.net/10962/d1002893 , Nakivubo Urban Wetland (Uganda) , Nakivubo Channel Rehabilitation Project , New Vision (Uganda) , Environmental protection -- Press coverage -- Uganda , Government and the press -- Uganda
- Full Text:
- Date Issued: 2005
An exploration of the effect of market-driven journalism on The Monitor newspaper's editorial content
- Authors: Agaba, Grace Rwomushana
- Date: 2005
- Subjects: Monitor (Uganda) , Journalism -- Political aspects -- Uganda , Journalism, Commercial -- Uganda , Mass media and public opinion -- Uganda , Mass media -- Political aspects -- Uganda , Freedom of the press -- Uganda , Press and politics -- Uganda , Journalism -- Social aspects
- Language: English
- Type: Thesis , Masters , MA
- Identifier: vital:3416 , http://hdl.handle.net/10962/d1002869 , Monitor (Uganda) , Journalism -- Political aspects -- Uganda , Journalism, Commercial -- Uganda , Mass media and public opinion -- Uganda , Mass media -- Political aspects -- Uganda , Freedom of the press -- Uganda , Press and politics -- Uganda , Journalism -- Social aspects
- Description: The media today are under pressure from various fronts including governments, businesses as well as cultural interests. In the developed world, this pressure that led to the emergence of a new form of journalism that puts the demands of the market at the forefront. This commercial oriented journalism gives priority to articles that attract mass audiences like entertainment while it downplays information that promotes debates that is necessary for citizens to be able to have a voice on the issues that affect them. And since participation and discussion are cornerstones of a democratic process, market-driven journalism undermines democracy because it narrows down the forum for debate. As a result, active citizens are turned into passive observers in society. Although several studies about this phenomenon have been done in the western world, the same is happening in Africa because the media face similar challenges as in the West; challenges of globalisation and media conglomeration facilitated by the rapid advancing technology. This study, which is informed by political economy and market-driven journalism theories, notes that the media in Uganda are also faced with these challenges. The study is focused on Uganda’s only independent newspaper, The Monitor. The findings indicate that market-driven journalism is taking root at the expense of journalism that promotes citizenship and debate such as political reporting and opinions. For example, there has been an increase of entertainment, sports and supplement articles in The Monitor as compared to declining political reporting and opinions. More so, investigative reporting has dwindled over the years at the expense of increasing use of press releases. This is because entertainment and sports articles can attract big audiences that the newspaper needs to sell to advertisers. Advertisers are important because they provide financial support to the newspaper. However, in a country where democracy is in its formative stages, public information is necessary not only for citizens to make informed decisions but also to spur economic as well as social development.
- Full Text:
- Date Issued: 2005
- Authors: Agaba, Grace Rwomushana
- Date: 2005
- Subjects: Monitor (Uganda) , Journalism -- Political aspects -- Uganda , Journalism, Commercial -- Uganda , Mass media and public opinion -- Uganda , Mass media -- Political aspects -- Uganda , Freedom of the press -- Uganda , Press and politics -- Uganda , Journalism -- Social aspects
- Language: English
- Type: Thesis , Masters , MA
- Identifier: vital:3416 , http://hdl.handle.net/10962/d1002869 , Monitor (Uganda) , Journalism -- Political aspects -- Uganda , Journalism, Commercial -- Uganda , Mass media and public opinion -- Uganda , Mass media -- Political aspects -- Uganda , Freedom of the press -- Uganda , Press and politics -- Uganda , Journalism -- Social aspects
- Description: The media today are under pressure from various fronts including governments, businesses as well as cultural interests. In the developed world, this pressure that led to the emergence of a new form of journalism that puts the demands of the market at the forefront. This commercial oriented journalism gives priority to articles that attract mass audiences like entertainment while it downplays information that promotes debates that is necessary for citizens to be able to have a voice on the issues that affect them. And since participation and discussion are cornerstones of a democratic process, market-driven journalism undermines democracy because it narrows down the forum for debate. As a result, active citizens are turned into passive observers in society. Although several studies about this phenomenon have been done in the western world, the same is happening in Africa because the media face similar challenges as in the West; challenges of globalisation and media conglomeration facilitated by the rapid advancing technology. This study, which is informed by political economy and market-driven journalism theories, notes that the media in Uganda are also faced with these challenges. The study is focused on Uganda’s only independent newspaper, The Monitor. The findings indicate that market-driven journalism is taking root at the expense of journalism that promotes citizenship and debate such as political reporting and opinions. For example, there has been an increase of entertainment, sports and supplement articles in The Monitor as compared to declining political reporting and opinions. More so, investigative reporting has dwindled over the years at the expense of increasing use of press releases. This is because entertainment and sports articles can attract big audiences that the newspaper needs to sell to advertisers. Advertisers are important because they provide financial support to the newspaper. However, in a country where democracy is in its formative stages, public information is necessary not only for citizens to make informed decisions but also to spur economic as well as social development.
- Full Text:
- Date Issued: 2005
An investigation of how Kampala teenagers who read Straight talk negotiate HIV/AIDS messages
- Kaija, Barbara Night Mbabazi
- Authors: Kaija, Barbara Night Mbabazi
- Date: 2005
- Subjects: AIDS (Disease) -- Uganda -- Kampala Straight talk AIDS (Disease) -- Social aspects -- Uganda -- Kampala AIDS (Disease) in adolescence -- Uganda -- Kampala Teenagers -- Diseases -- Uganda -- Kampala AIDS (Disease) -- Study and teaching AIDS (Disease) in mass media Teenagers -- Sexual behavior -- Uganda -- Kampala AIDS (Disease) -- Prevention -- Uganda -- Kampala
- Language: English
- Type: Thesis , Masters , MA
- Identifier: vital:3440 , http://hdl.handle.net/10962/d1002894
- Description: This study is a qualitative ethnographic investigation of how teenagers in Kampala, Uganda, who read the HIV/AIDS publication aimed at adolescents, Straight Talk, negotiate HIV/AIDS messages. It seeks to establish to what extent these secondary school teenagers accept the key messages (known as ABC; Abstain, Be faithful or use a Condom) and understand the factual aspects of the messages about HIV/AIDS, its process of transmission and prevention. It also seeks to probe how the lived realities of the teenagers affect their particular negotiations of the HIV/AIDS messages. It includes a focus on how proximity to HIV/AIDS, gender and family economic disposition might affect teenagers, negotiation of the HIV/AIDS meanings. To investigate the respondents’ reception of HIV/AIDS messages, the study employed focus groups that consisted of two stages, namely the ‘news game’ and group discussions. In the ‘news game’ stage (Philo, 1990; Kitzinger, 1993) the teenage participants were required to produce a version of a one-page copy of an HIV/AIDS newspaper targeting teenagers. In the second stage of the focus group a structured discussion probed the teenagers’ negotiation of the HIV/AIDS media messages. In the news game, the teenagers on the whole reproduced the key Straight Talk HIV/AIDS messages ‘Abstain, Be faithful or use a Condom’ and also images showing the effects of HIV/AIDS but featured fewer images depicting the factual aspects of HIV/AIDS process of transmission and risky behaviour. In the structured discussion that followed the news game, it was evident that not all the teenagers necessarily believed the messages they produced. In spite of producing the ABC Straight Talk messages, some of them were uncertain and confused about the absolute safety of the condom because of fears that they were either porous, expired or would interfere with sexual pleasure. Secondly, though many of the teenagers in the study reproduced images that showed that they consider marriage as desirable and talked about their desire to abstain from sex till marriage, a considerable number think abstinence is not achievable due to competing values. Thirdly, the participant teenagers could differentiate between HIV and AIDS but many did not realise that with the advent of anti-retroviral drugs even people who have AIDS can look normal. In spite of repeating the Straight Talk message that “no one was safe” and being aware of the risky behaviour that their fellow teenagers get involved in, the teenagers seemed to think that their age cohort is safe from HIV and it is the adults who are likely to infect them. The study findings further indicate that the teenagers’ lived experience at times influence their negotiation of HIV/AIDS media messages. This was probed in terms of economic standing, gender and proximity to HIV/AIDS. In relation to gender one surprising discovery was that certain girls in the study feared getting pregnant more than getting HIV/AIDS. The study finally suggests that these findings are of significance for designing future media initiatives in relation to HIV/AIDS.
- Full Text:
- Date Issued: 2005
- Authors: Kaija, Barbara Night Mbabazi
- Date: 2005
- Subjects: AIDS (Disease) -- Uganda -- Kampala Straight talk AIDS (Disease) -- Social aspects -- Uganda -- Kampala AIDS (Disease) in adolescence -- Uganda -- Kampala Teenagers -- Diseases -- Uganda -- Kampala AIDS (Disease) -- Study and teaching AIDS (Disease) in mass media Teenagers -- Sexual behavior -- Uganda -- Kampala AIDS (Disease) -- Prevention -- Uganda -- Kampala
- Language: English
- Type: Thesis , Masters , MA
- Identifier: vital:3440 , http://hdl.handle.net/10962/d1002894
- Description: This study is a qualitative ethnographic investigation of how teenagers in Kampala, Uganda, who read the HIV/AIDS publication aimed at adolescents, Straight Talk, negotiate HIV/AIDS messages. It seeks to establish to what extent these secondary school teenagers accept the key messages (known as ABC; Abstain, Be faithful or use a Condom) and understand the factual aspects of the messages about HIV/AIDS, its process of transmission and prevention. It also seeks to probe how the lived realities of the teenagers affect their particular negotiations of the HIV/AIDS messages. It includes a focus on how proximity to HIV/AIDS, gender and family economic disposition might affect teenagers, negotiation of the HIV/AIDS meanings. To investigate the respondents’ reception of HIV/AIDS messages, the study employed focus groups that consisted of two stages, namely the ‘news game’ and group discussions. In the ‘news game’ stage (Philo, 1990; Kitzinger, 1993) the teenage participants were required to produce a version of a one-page copy of an HIV/AIDS newspaper targeting teenagers. In the second stage of the focus group a structured discussion probed the teenagers’ negotiation of the HIV/AIDS media messages. In the news game, the teenagers on the whole reproduced the key Straight Talk HIV/AIDS messages ‘Abstain, Be faithful or use a Condom’ and also images showing the effects of HIV/AIDS but featured fewer images depicting the factual aspects of HIV/AIDS process of transmission and risky behaviour. In the structured discussion that followed the news game, it was evident that not all the teenagers necessarily believed the messages they produced. In spite of producing the ABC Straight Talk messages, some of them were uncertain and confused about the absolute safety of the condom because of fears that they were either porous, expired or would interfere with sexual pleasure. Secondly, though many of the teenagers in the study reproduced images that showed that they consider marriage as desirable and talked about their desire to abstain from sex till marriage, a considerable number think abstinence is not achievable due to competing values. Thirdly, the participant teenagers could differentiate between HIV and AIDS but many did not realise that with the advent of anti-retroviral drugs even people who have AIDS can look normal. In spite of repeating the Straight Talk message that “no one was safe” and being aware of the risky behaviour that their fellow teenagers get involved in, the teenagers seemed to think that their age cohort is safe from HIV and it is the adults who are likely to infect them. The study findings further indicate that the teenagers’ lived experience at times influence their negotiation of HIV/AIDS media messages. This was probed in terms of economic standing, gender and proximity to HIV/AIDS. In relation to gender one surprising discovery was that certain girls in the study feared getting pregnant more than getting HIV/AIDS. The study finally suggests that these findings are of significance for designing future media initiatives in relation to HIV/AIDS.
- Full Text:
- Date Issued: 2005
An investigation of the role of news values in the selection of news sources in a contemporary third world newspaper: a case study of the Daily Nation newspaper
- Authors: Kisuke, Connie Syomiti
- Date: 2005
- Subjects: Daily Nation (Nairobi, Kenya) , Government and the press -- Africa , Reporters and reporting , Mass media -- Political aspects -- Africa , Newspapers -- Africa , Journalism -- Social aspects
- Language: English
- Type: Thesis , Masters , MA
- Identifier: vital:3446 , http://hdl.handle.net/10962/d1002900 , Daily Nation (Nairobi, Kenya) , Government and the press -- Africa , Reporters and reporting , Mass media -- Political aspects -- Africa , Newspapers -- Africa , Journalism -- Social aspects
- Description: News in our contemporary newspapers has come to be associated more and more with what the elites do and say. Both their deeds and misdeeds are treated as newsworthy events and in the process they become newsmakers, both actors and sources of news. Even when they are not directly involved in news events they are sought out by journalists to validate those events and to interpret the social reality to the readers as news sources. This study is about the selection of news sources in the Daily Nation, a contemporary, independent newspaper based in Nairobi, Kenya. In this study, I set out to unravel the complex processes that underlie newsmaking and source selection. This study is informed by the theory of news values and the paradigm of the role of media in democracy. Based on qualitative interviews, observations and content analysis of the front-page stories, it investigates the process of news and source selection in front-page stories. Through these approaches, I established that news values are significant criteria that inform journalists in both the selection of front-page news stories and the sources of these stories. I also established that social values of the society in which this newspaper operates are heavily embedded in the news. For example, the journalists preferred male politicians as sources of news in the front-page stories to women, and the elites to ordinary people, and this reflected on the social structures and cultural norms that are prevalent in this society. This study, further, established that the news values of this newspaper share commonly with the Western news media in terms of journalistic conventions and ways of interpreting the social reality in the news. Ideally, the newspaper embraces the principles of democracy in news reporting, but in practice it does not satisfactorily adhere to the full requirements of its democratic role in terms of source selection. The democratic principles in news reporting require, among other things, that the newspaper should allow a diversity of views in the news, representing various groups that are found in real society including the elites, non-elites, women, ordinary people and minorities. In the case of the Daily Nation, a tiny group of elite male professional politicians made up the largest majority of its front-page news sources.
- Full Text:
- Date Issued: 2005
- Authors: Kisuke, Connie Syomiti
- Date: 2005
- Subjects: Daily Nation (Nairobi, Kenya) , Government and the press -- Africa , Reporters and reporting , Mass media -- Political aspects -- Africa , Newspapers -- Africa , Journalism -- Social aspects
- Language: English
- Type: Thesis , Masters , MA
- Identifier: vital:3446 , http://hdl.handle.net/10962/d1002900 , Daily Nation (Nairobi, Kenya) , Government and the press -- Africa , Reporters and reporting , Mass media -- Political aspects -- Africa , Newspapers -- Africa , Journalism -- Social aspects
- Description: News in our contemporary newspapers has come to be associated more and more with what the elites do and say. Both their deeds and misdeeds are treated as newsworthy events and in the process they become newsmakers, both actors and sources of news. Even when they are not directly involved in news events they are sought out by journalists to validate those events and to interpret the social reality to the readers as news sources. This study is about the selection of news sources in the Daily Nation, a contemporary, independent newspaper based in Nairobi, Kenya. In this study, I set out to unravel the complex processes that underlie newsmaking and source selection. This study is informed by the theory of news values and the paradigm of the role of media in democracy. Based on qualitative interviews, observations and content analysis of the front-page stories, it investigates the process of news and source selection in front-page stories. Through these approaches, I established that news values are significant criteria that inform journalists in both the selection of front-page news stories and the sources of these stories. I also established that social values of the society in which this newspaper operates are heavily embedded in the news. For example, the journalists preferred male politicians as sources of news in the front-page stories to women, and the elites to ordinary people, and this reflected on the social structures and cultural norms that are prevalent in this society. This study, further, established that the news values of this newspaper share commonly with the Western news media in terms of journalistic conventions and ways of interpreting the social reality in the news. Ideally, the newspaper embraces the principles of democracy in news reporting, but in practice it does not satisfactorily adhere to the full requirements of its democratic role in terms of source selection. The democratic principles in news reporting require, among other things, that the newspaper should allow a diversity of views in the news, representing various groups that are found in real society including the elites, non-elites, women, ordinary people and minorities. In the case of the Daily Nation, a tiny group of elite male professional politicians made up the largest majority of its front-page news sources.
- Full Text:
- Date Issued: 2005
Making meaning, making a home: students watching Generations
- Authors: O'Shea, Catherine Mary
- Date: 2005
- Subjects: Generations (Television program) , Students, Black -- South Africa -- Attitudes , Television soap operas -- South Africa , Cross-cultural studies -- South Africa
- Language: English
- Type: Thesis , Masters , MA
- Identifier: vital:3479 , http://hdl.handle.net/10962/d1002934 , Generations (Television program) , Students, Black -- South Africa -- Attitudes , Television soap operas -- South Africa , Cross-cultural studies -- South Africa
- Description: This thesis is a reception analysis using qualitative interviews to investigate black students' watching of a South African soap opera, Generations, taking into account the context of a largely white South African university campus. The findings of this study are that students find pleasure in talking about Generations and hold seemingly contradictory views on whether it is 'realistic' or not. The analysis concludes that watching Generations does serve to affirm these students' black identity, since there is a particular need to do so on a campus where black students witness and experience racial discrimination.
- Full Text:
- Date Issued: 2005
- Authors: O'Shea, Catherine Mary
- Date: 2005
- Subjects: Generations (Television program) , Students, Black -- South Africa -- Attitudes , Television soap operas -- South Africa , Cross-cultural studies -- South Africa
- Language: English
- Type: Thesis , Masters , MA
- Identifier: vital:3479 , http://hdl.handle.net/10962/d1002934 , Generations (Television program) , Students, Black -- South Africa -- Attitudes , Television soap operas -- South Africa , Cross-cultural studies -- South Africa
- Description: This thesis is a reception analysis using qualitative interviews to investigate black students' watching of a South African soap opera, Generations, taking into account the context of a largely white South African university campus. The findings of this study are that students find pleasure in talking about Generations and hold seemingly contradictory views on whether it is 'realistic' or not. The analysis concludes that watching Generations does serve to affirm these students' black identity, since there is a particular need to do so on a campus where black students witness and experience racial discrimination.
- Full Text:
- Date Issued: 2005
Talk radio and public debate : a case study of three Ugandan radio stations
- Authors: Ogoso, Erich Opolot
- Date: 2005
- Subjects: Radio stations -- Uganda , Radio broadcasting -- Social aspects -- Uganda , Radio broadcasting -- Political aspects -- Uganda , Radio talk shows -- Uganda , Interviewing on radio -- Uganda
- Language: English
- Type: Thesis , Masters , MA
- Identifier: vital:3514 , http://hdl.handle.net/10962/d1007723 , Radio stations -- Uganda , Radio broadcasting -- Social aspects -- Uganda , Radio broadcasting -- Political aspects -- Uganda , Radio talk shows -- Uganda , Interviewing on radio -- Uganda
- Description: This study is a comparative examination of approaches to talk radio as a genre on three Ugandan radio stations. The aim is to draw conclusions, from observations made about these stations, about the potential of talk radio to encourage public debate around social issues and improve democratic participation despite pertinent challenges in Uganda. The study first outlines a theoretical framework, which is informed by Habermas's theory of the media as a 'public sphere'. This framework is applied to an exploration of traditions of talk radio that have emerged globally in order to assess the potential of these traditions to play a role in contributing to the establishment of such a 'public sphere'. The study then goes on to discuss the historical development of radio in Uganda and the establishment of the current broadcast landscape. The focus is on the way in which this history has been defined by a struggle around public expression, in which government has repeatedly sought ways to control media as a vehicle for public expression. It is proposed that Ugandan talk radio has the potential to play an important role in ensuring broad participation in public expression. It is against this background that the study then describes and analyses the development of the talk genre at three Ugandan radio stations (each one an example of, respectively, a commercial, community and public service station). It is explained that staff on all three stations emphasise the importance of talk radio in encouraging participation, by their audiences, in the public debate of social and political issues. It is argued that, because of limitations that exist within these stations, none of the talk show teams fully realize the potential of the genre for participation in such debate. The picture that emerges is one of unequal access, with those sections of radio audiences in positions of privilege being further empowered, while those on the margins remain excluded from public discussion. The study finally recommends ways to improve public participation on Ugandan talk radio, noting the need to review government support, the problems of organizational culture within the stations, the need for more guidelines on practical arrangements around talk show production and the question of contradictions that exist at policy level.
- Full Text:
- Date Issued: 2005
- Authors: Ogoso, Erich Opolot
- Date: 2005
- Subjects: Radio stations -- Uganda , Radio broadcasting -- Social aspects -- Uganda , Radio broadcasting -- Political aspects -- Uganda , Radio talk shows -- Uganda , Interviewing on radio -- Uganda
- Language: English
- Type: Thesis , Masters , MA
- Identifier: vital:3514 , http://hdl.handle.net/10962/d1007723 , Radio stations -- Uganda , Radio broadcasting -- Social aspects -- Uganda , Radio broadcasting -- Political aspects -- Uganda , Radio talk shows -- Uganda , Interviewing on radio -- Uganda
- Description: This study is a comparative examination of approaches to talk radio as a genre on three Ugandan radio stations. The aim is to draw conclusions, from observations made about these stations, about the potential of talk radio to encourage public debate around social issues and improve democratic participation despite pertinent challenges in Uganda. The study first outlines a theoretical framework, which is informed by Habermas's theory of the media as a 'public sphere'. This framework is applied to an exploration of traditions of talk radio that have emerged globally in order to assess the potential of these traditions to play a role in contributing to the establishment of such a 'public sphere'. The study then goes on to discuss the historical development of radio in Uganda and the establishment of the current broadcast landscape. The focus is on the way in which this history has been defined by a struggle around public expression, in which government has repeatedly sought ways to control media as a vehicle for public expression. It is proposed that Ugandan talk radio has the potential to play an important role in ensuring broad participation in public expression. It is against this background that the study then describes and analyses the development of the talk genre at three Ugandan radio stations (each one an example of, respectively, a commercial, community and public service station). It is explained that staff on all three stations emphasise the importance of talk radio in encouraging participation, by their audiences, in the public debate of social and political issues. It is argued that, because of limitations that exist within these stations, none of the talk show teams fully realize the potential of the genre for participation in such debate. The picture that emerges is one of unequal access, with those sections of radio audiences in positions of privilege being further empowered, while those on the margins remain excluded from public discussion. The study finally recommends ways to improve public participation on Ugandan talk radio, noting the need to review government support, the problems of organizational culture within the stations, the need for more guidelines on practical arrangements around talk show production and the question of contradictions that exist at policy level.
- Full Text:
- Date Issued: 2005
The exploration of the impact of state ownership on Uganda's New Vision Newspaper's social role
- Authors: Wasswa, John Baptist
- Date: 2005
- Subjects: New Vision (Uganda) , Government and the press -- Uganda , Press and politics -- Uganda , Newspaper publishing -- Uganda
- Language: English
- Type: Thesis , Masters , MA
- Identifier: vital:3493 , http://hdl.handle.net/10962/d1002948 , New Vision (Uganda) , Government and the press -- Uganda , Press and politics -- Uganda , Newspaper publishing -- Uganda
- Description: The global trends of democratisation and privatisation that swept much of the developing world in the 1980s and 1990s led to significant changes in the conceptualisation, organisation and performance of the media. In Africa democratisation attained a new meaning with associated processes of liberalisation of broadcasting to end the monopoly of broadcasting by the state. The private media of the liberalised market is increasingly putting the public media system, both broadcast and print, under serious competition, and forcing them to adjust to changing circumstances. The New Vision newspaper in Uganda is one such public service media organisations that are owned by the state and yet have to compete in the new more democratic and liberalised environment. This study set out to explore the extent to which state-ownership impacts on The New Vision’s social role. Using both qualitative and quantitative methods of date collection, I have established the that although The New Vision is a public service medium for which government remains the major source of news, it does not in most cases give the state more or preferentially prominent coverage at the expense of other interest groups in society. On contrary, basing of the amount of coverage of civil society I established that The New Vision enabled the various groups public sphere to interact. The newspaper to an extent also plays the democratic role of monitoring government although there was little evidence of monitoring of corporate abuse. The nature of The New Vision Statute, and the global trends that have changed the conduct of official and private business, have rendered the theories on the 1980s’ development media theories increasingly inapplicable, forcing The New Vision to develop its own version of development journalism that is socially relevant. The study recommends that whereas much of The New Vision Statute is progressive, sections of it should be removed to protect the newspaper from being manipulated by government functionaries, if the it is to continue enabling the public sphere. The newspaper should also increase its monitoring of corporate abuse, and make internal reforms to improve the coverage of development related issues.
- Full Text:
- Date Issued: 2005
- Authors: Wasswa, John Baptist
- Date: 2005
- Subjects: New Vision (Uganda) , Government and the press -- Uganda , Press and politics -- Uganda , Newspaper publishing -- Uganda
- Language: English
- Type: Thesis , Masters , MA
- Identifier: vital:3493 , http://hdl.handle.net/10962/d1002948 , New Vision (Uganda) , Government and the press -- Uganda , Press and politics -- Uganda , Newspaper publishing -- Uganda
- Description: The global trends of democratisation and privatisation that swept much of the developing world in the 1980s and 1990s led to significant changes in the conceptualisation, organisation and performance of the media. In Africa democratisation attained a new meaning with associated processes of liberalisation of broadcasting to end the monopoly of broadcasting by the state. The private media of the liberalised market is increasingly putting the public media system, both broadcast and print, under serious competition, and forcing them to adjust to changing circumstances. The New Vision newspaper in Uganda is one such public service media organisations that are owned by the state and yet have to compete in the new more democratic and liberalised environment. This study set out to explore the extent to which state-ownership impacts on The New Vision’s social role. Using both qualitative and quantitative methods of date collection, I have established the that although The New Vision is a public service medium for which government remains the major source of news, it does not in most cases give the state more or preferentially prominent coverage at the expense of other interest groups in society. On contrary, basing of the amount of coverage of civil society I established that The New Vision enabled the various groups public sphere to interact. The newspaper to an extent also plays the democratic role of monitoring government although there was little evidence of monitoring of corporate abuse. The nature of The New Vision Statute, and the global trends that have changed the conduct of official and private business, have rendered the theories on the 1980s’ development media theories increasingly inapplicable, forcing The New Vision to develop its own version of development journalism that is socially relevant. The study recommends that whereas much of The New Vision Statute is progressive, sections of it should be removed to protect the newspaper from being manipulated by government functionaries, if the it is to continue enabling the public sphere. The newspaper should also increase its monitoring of corporate abuse, and make internal reforms to improve the coverage of development related issues.
- Full Text:
- Date Issued: 2005