The moderating role of green consumer values in the relationship between green marketing and consumer behaviour:
- Ntshangase, Siyasanga Vuyiswa
- Authors: Ntshangase, Siyasanga Vuyiswa
- Date: 2024-04
- Subjects: Green Consumer Values , Education institutions , South Africa
- Language: English
- Type: Master's , text
- Identifier: http://hdl.handle.net/11260/13105 , vital:77657
- Description: The study aimed to investigate the moderating role of green consumer values in the relationship between green marketing and consumer behaviour. The study focused on the important role of green consumer values in shaping environmentally conscious consumer actions, emphasizing the importance of considering these values in green marketing strategies. To achieve the aim, the study adopted a positivist paradigm, quantitative approach, and a causal research design. A survey technique was employed to gather primary data where a self-administered questionnaire was issued to 450 respondents who were purposefully sampled. The study’s sample constituted consumers that frequently visit hotels in the Eastern Cape. The key findings of the study suggest that there is a significant role that green marketing plays in consumer behaviour towards green products offered in hotels. Furthermore, the findings highlight how green consumer values influence consumers towards value-driven choices for sustainable practices in the hotel industry, high level of satisfaction and preference for green products. Based on the findings, government and the hospitality industry should implement policies that will provide incentives for hotels that practise sustainable measures. This could include free quarterly advertisement of green hotels, free hampers for consumers that make use of green hotels on a regularly basis, and a spa voucher for every new consumer. Government should also provide capital and resources to small businesses to upscale their establishments to meet green hotel standards, for instance provide funding for solar installation and for those who already have installed solar panels to be reimbursed a fraction of the amount they paid. This study makes a significant contribution by highlighting the important role of green consumer values as a moderator. It reveals how these values impact the relationship between green marketing strategies and consumer behaviour. The study provides valuable insights for marketers, emphasizing the need to align strategies with green consumer values to promote more effective and impactful responses from consumers towards environmentally friendly initiatives. , Thesis (MA) -- Faculty of Economic and Financial Sciences, Business Management and Economics, 2024
- Full Text:
- Date Issued: 2024-04
- Authors: Ntshangase, Siyasanga Vuyiswa
- Date: 2024-04
- Subjects: Green Consumer Values , Education institutions , South Africa
- Language: English
- Type: Master's , text
- Identifier: http://hdl.handle.net/11260/13105 , vital:77657
- Description: The study aimed to investigate the moderating role of green consumer values in the relationship between green marketing and consumer behaviour. The study focused on the important role of green consumer values in shaping environmentally conscious consumer actions, emphasizing the importance of considering these values in green marketing strategies. To achieve the aim, the study adopted a positivist paradigm, quantitative approach, and a causal research design. A survey technique was employed to gather primary data where a self-administered questionnaire was issued to 450 respondents who were purposefully sampled. The study’s sample constituted consumers that frequently visit hotels in the Eastern Cape. The key findings of the study suggest that there is a significant role that green marketing plays in consumer behaviour towards green products offered in hotels. Furthermore, the findings highlight how green consumer values influence consumers towards value-driven choices for sustainable practices in the hotel industry, high level of satisfaction and preference for green products. Based on the findings, government and the hospitality industry should implement policies that will provide incentives for hotels that practise sustainable measures. This could include free quarterly advertisement of green hotels, free hampers for consumers that make use of green hotels on a regularly basis, and a spa voucher for every new consumer. Government should also provide capital and resources to small businesses to upscale their establishments to meet green hotel standards, for instance provide funding for solar installation and for those who already have installed solar panels to be reimbursed a fraction of the amount they paid. This study makes a significant contribution by highlighting the important role of green consumer values as a moderator. It reveals how these values impact the relationship between green marketing strategies and consumer behaviour. The study provides valuable insights for marketers, emphasizing the need to align strategies with green consumer values to promote more effective and impactful responses from consumers towards environmentally friendly initiatives. , Thesis (MA) -- Faculty of Economic and Financial Sciences, Business Management and Economics, 2024
- Full Text:
- Date Issued: 2024-04
Ifuthe lenkolo yobuKristu kulwimi lwesiXhosa
- Authors: Mwanda, Siyasanga Pulani
- Date: 2021-12
- Subjects: Port Elizabeth (South Africa) , Eastern Cape (South Africa) , South Africa
- Language: English
- Type: Master's theses , text
- Identifier: http://hdl.handle.net/10948/54511 , vital:46617
- Description: Le ngxongxo iza kuthi ithethe ngefuthe lenkolo yobuKristu kulwimi lwesiXhosa. Akuyomfihlo ukuba ulwimi luthi lukhule okanye ludodobale ngenxa yendlela abantu bolwimi abaphila ngayo notshintsho oluthi lubekho kwindlela abaphila ngayo. AmaXhosa ke athi nawo aziswa kwinkolo yobuKristu. Le ngxoxo iza kuthi icacise ngokuthe gca ithiyori yeSimiyotiki esisiseko sesi sifundo, idakance iizimvo zeengcali zeSimiyotiki, ize ke iveze amagama amatsha ayengekho esiXhoseni mhla mnene, intsusa yalamagama nentsingiselo yawo. Okwesibini izakuthi ivelele intsingiselo yemiqondiso neempawu zobuKristu negalelo lazo kulwimi lwesiXhosa. Okokugqibela iza kuthi iveze izaci namaqhalo esiXhosa angobuKristu. , Thesis (MA) -- Faculty of Humanities, School of Language, Media and Communication, 2021
- Full Text:
- Date Issued: 2021-12
- Authors: Mwanda, Siyasanga Pulani
- Date: 2021-12
- Subjects: Port Elizabeth (South Africa) , Eastern Cape (South Africa) , South Africa
- Language: English
- Type: Master's theses , text
- Identifier: http://hdl.handle.net/10948/54511 , vital:46617
- Description: Le ngxongxo iza kuthi ithethe ngefuthe lenkolo yobuKristu kulwimi lwesiXhosa. Akuyomfihlo ukuba ulwimi luthi lukhule okanye ludodobale ngenxa yendlela abantu bolwimi abaphila ngayo notshintsho oluthi lubekho kwindlela abaphila ngayo. AmaXhosa ke athi nawo aziswa kwinkolo yobuKristu. Le ngxoxo iza kuthi icacise ngokuthe gca ithiyori yeSimiyotiki esisiseko sesi sifundo, idakance iizimvo zeengcali zeSimiyotiki, ize ke iveze amagama amatsha ayengekho esiXhoseni mhla mnene, intsusa yalamagama nentsingiselo yawo. Okwesibini izakuthi ivelele intsingiselo yemiqondiso neempawu zobuKristu negalelo lazo kulwimi lwesiXhosa. Okokugqibela iza kuthi iveze izaci namaqhalo esiXhosa angobuKristu. , Thesis (MA) -- Faculty of Humanities, School of Language, Media and Communication, 2021
- Full Text:
- Date Issued: 2021-12
Youth sub-cultures: the case of izikhothane amongst youth in Port Elizabeth townships
- Authors: Laqwela, Bayanda B
- Date: 2021-12
- Subjects: Port Elizabeth (South Africa) , Eastern Cape (South Africa) , South Africa
- Language: English
- Type: Master's theses , text
- Identifier: http://hdl.handle.net/10948/54694 , vital:47442
- Description: The studies on youth subcultures have always attracted scholars and media, both locally and internationally. Specifically, in South Africa, we have witnessed subcultural youth formations, such as amapantsula1 , umswenko2 , the smarteez, zef, emmos and so forth. In the past few years, we saw the rise of a certain subcultural youth formation, popularly known as izikhothane3 , in South African townships. Owing to an escalation in izikhothane, this study was undertaken among the youth in Port Elizabeth townships. The study sought to explore and describe the significance of izikhothane membership and the rituals that are performed during their meetings. The qualitative approach was used for the study and semi-structured interviews, focus groups and observations were employed as data collection tools. The study used the explorative, descriptive and contextual design. The population for the study was the youth who are involved in the youth subculture of izikhothane in Port Elizabeth townships. The themes, which answered the questions, were identified as follows: the definition of isikhothane according to izikhothane, pulling or attraction factors, izikhothane rituals, the significance of isikhothane membership, the stopping age and the perceptions of community members about izikhothane. One of the main findings of this study is the age at which the youth join izikhothane. , Thesis (MA) -- Faculty of Humanities, School of Governmental and Social Sciences, 2021
- Full Text:
- Date Issued: 2021-12
- Authors: Laqwela, Bayanda B
- Date: 2021-12
- Subjects: Port Elizabeth (South Africa) , Eastern Cape (South Africa) , South Africa
- Language: English
- Type: Master's theses , text
- Identifier: http://hdl.handle.net/10948/54694 , vital:47442
- Description: The studies on youth subcultures have always attracted scholars and media, both locally and internationally. Specifically, in South Africa, we have witnessed subcultural youth formations, such as amapantsula1 , umswenko2 , the smarteez, zef, emmos and so forth. In the past few years, we saw the rise of a certain subcultural youth formation, popularly known as izikhothane3 , in South African townships. Owing to an escalation in izikhothane, this study was undertaken among the youth in Port Elizabeth townships. The study sought to explore and describe the significance of izikhothane membership and the rituals that are performed during their meetings. The qualitative approach was used for the study and semi-structured interviews, focus groups and observations were employed as data collection tools. The study used the explorative, descriptive and contextual design. The population for the study was the youth who are involved in the youth subculture of izikhothane in Port Elizabeth townships. The themes, which answered the questions, were identified as follows: the definition of isikhothane according to izikhothane, pulling or attraction factors, izikhothane rituals, the significance of isikhothane membership, the stopping age and the perceptions of community members about izikhothane. One of the main findings of this study is the age at which the youth join izikhothane. , Thesis (MA) -- Faculty of Humanities, School of Governmental and Social Sciences, 2021
- Full Text:
- Date Issued: 2021-12
Main thesis title 2021: subtitle if needed. If no subtitle follow instructions in manual
- Last name, First name (remember to update the ORCID)
- Authors: Last name, First name (remember to update the ORCID)
- Date: 2021-04
- Subjects: Grahamstown (South Africa) , Eastern Cape (South Africa) , South Africa
- Language: English
- Type: Master's/Doctoral theses , text
- Identifier: http://hdl.handle.net/10948/52791 , vital:44031
- Description: Abstract text. , Thesis (MA) -- Faculty of Humanities, Journalsim and Media Studies, 2021
- Full Text:
- Authors: Last name, First name (remember to update the ORCID)
- Date: 2021-04
- Subjects: Grahamstown (South Africa) , Eastern Cape (South Africa) , South Africa
- Language: English
- Type: Master's/Doctoral theses , text
- Identifier: http://hdl.handle.net/10948/52791 , vital:44031
- Description: Abstract text. , Thesis (MA) -- Faculty of Humanities, Journalsim and Media Studies, 2021
- Full Text:
Main thesis title map: subtitle if needed. If no subtitle follow instructions in manual
- Last name, First name (remember to update the ORCID)
- Authors: Last name, First name (remember to update the ORCID)
- Date: 2021-04
- Subjects: 1 inch = 200 yards 30.5595° S, 22.9375° E , Grahamstown (South Africa) Maps , Eastern Cape (South Africa) Maps , South Africa History 1836-1909 Maps
- Language: English
- Type: Master's/Doctoral theses , text
- Identifier: http://hdl.handle.net/10353/26108 , vital:64901
- Description: Abstract text. , Thesis (MA) -- Faculty of Humanities, Journalsim and Media Studies, 2021
- Full Text:
- Authors: Last name, First name (remember to update the ORCID)
- Date: 2021-04
- Subjects: 1 inch = 200 yards 30.5595° S, 22.9375° E , Grahamstown (South Africa) Maps , Eastern Cape (South Africa) Maps , South Africa History 1836-1909 Maps
- Language: English
- Type: Master's/Doctoral theses , text
- Identifier: http://hdl.handle.net/10353/26108 , vital:64901
- Description: Abstract text. , Thesis (MA) -- Faculty of Humanities, Journalsim and Media Studies, 2021
- Full Text:
Main thesis title map: subtitle if needed. If no subtitle follow instructions in manual
- Last name, First name (remember to update the ORCID)
- Authors: Last name, First name (remember to update the ORCID)
- Date: 2021-04
- Subjects: 1 inch = 200 yards 30.5595° S, 22.9375° E , Grahamstown (South Africa) Maps , Eastern Cape (South Africa) Maps , South Africa History 1836-1909 Maps
- Language: English
- Type: Master's/Doctoral theses , text
- Identifier: http://hdl.handle.net/10353/26030 , vital:64782
- Description: Abstract text. , Thesis (MA) -- Faculty of Humanities, Journalsim and Media Studies, 2021
- Full Text:
- Date Issued: 2021-04
- Authors: Last name, First name (remember to update the ORCID)
- Date: 2021-04
- Subjects: 1 inch = 200 yards 30.5595° S, 22.9375° E , Grahamstown (South Africa) Maps , Eastern Cape (South Africa) Maps , South Africa History 1836-1909 Maps
- Language: English
- Type: Master's/Doctoral theses , text
- Identifier: http://hdl.handle.net/10353/26030 , vital:64782
- Description: Abstract text. , Thesis (MA) -- Faculty of Humanities, Journalsim and Media Studies, 2021
- Full Text:
- Date Issued: 2021-04
Main thesis title map: subtitle if needed. If no subtitle follow instructions in manual
- Last name, First name (remember to update the ORCID)
- Authors: Last name, First name (remember to update the ORCID)
- Date: 2021-04
- Subjects: 1 inch = 200 yards 30.5595° S, 22.9375° E , Grahamstown (South Africa) Maps , Eastern Cape (South Africa) Maps , South Africa History 1836-1909 Maps
- Language: English
- Type: Master's/Doctoral theses , text
- Identifier: http://hdl.handle.net/10353/26230 , vital:64989
- Description: Abstract text. , Thesis (MA) -- Faculty of Humanities, Journalsim and Media Studies, 2021
- Full Text:
- Authors: Last name, First name (remember to update the ORCID)
- Date: 2021-04
- Subjects: 1 inch = 200 yards 30.5595° S, 22.9375° E , Grahamstown (South Africa) Maps , Eastern Cape (South Africa) Maps , South Africa History 1836-1909 Maps
- Language: English
- Type: Master's/Doctoral theses , text
- Identifier: http://hdl.handle.net/10353/26230 , vital:64989
- Description: Abstract text. , Thesis (MA) -- Faculty of Humanities, Journalsim and Media Studies, 2021
- Full Text:
Possible futures for the African built environment towards 2050
- Authors: Adendorff, Gillian Lorraine
- Date: 2014-04
- Subjects: Port Elizabeth (South Africa) , Eastern Cape (South Africa) , South Africa
- Language: English
- Type: Master's/Doctoral theses , text
- Identifier: http://hdl.handle.net/10948/53325 , vital:45136
- Description: Purpose –The purpose of this thesis is to develop four scenarios for Africa’s built environment over the nextfortyyears: The ”Angel” or “Good Governance”Scenario,in which positive elements become a realisation for Africa’s built environment and are conjointly favourable; The “Dwarf” or “Uneven African Development”Scenario, in which key driving forces unfold inan uneven pattern, or have a differentiated impact on Africa’s built environment; The “Elf” or Bad Governance Scenario,in which less good governance prevails, but where a fortunate built environment and securemanagement allowsAfrica to become competitive and benefit from satisfactory economic growth;and The “Hobgoblin” or “Business and Governance as usual” Scenario,in which negative regional drivers of change corrode positive policies and initiatives in a manner which compounds the pre-existing threats of Africa’s built environment development.Design/Methodology/Approach –The goal of this thesis is not only to affirm what is already known and knowable regardingwhat is happening right now at the intersections of Africa and its built environment development, but also to explore the many ways in which environmental scanning and built environment development could co-involve,both push and inhibit each other,in the future. Thereafter, this thesis beginsto examine what possible paths may be implicatedfor Africa’s poor and vulnerable built environment. Scenario planning is a methodology designed to help researchers, organisations and even nations alike through this creative process. This thesis begins to identifydriversof change, and then combines these driversin different ways to create a set of scenarios regardinghow the future built environment of Africa could evolve.Practical implications –This thesis provides a useful insight regardingdrivers for change for Africa’s built environment,and how to anticipate these changes in the mostcurrentScenario planning.Originality/Value –This thesis addressesthe future of Africa’s built environment from a decision maker’s point of view over the next 40 years. , Thesis (PhD) -- Faculty of Engineering, the Built Environment and Technology, School of the Built Environment and Civil Engineering, 2021
- Full Text:
- Date Issued: 2014-04
- Authors: Adendorff, Gillian Lorraine
- Date: 2014-04
- Subjects: Port Elizabeth (South Africa) , Eastern Cape (South Africa) , South Africa
- Language: English
- Type: Master's/Doctoral theses , text
- Identifier: http://hdl.handle.net/10948/53325 , vital:45136
- Description: Purpose –The purpose of this thesis is to develop four scenarios for Africa’s built environment over the nextfortyyears: The ”Angel” or “Good Governance”Scenario,in which positive elements become a realisation for Africa’s built environment and are conjointly favourable; The “Dwarf” or “Uneven African Development”Scenario, in which key driving forces unfold inan uneven pattern, or have a differentiated impact on Africa’s built environment; The “Elf” or Bad Governance Scenario,in which less good governance prevails, but where a fortunate built environment and securemanagement allowsAfrica to become competitive and benefit from satisfactory economic growth;and The “Hobgoblin” or “Business and Governance as usual” Scenario,in which negative regional drivers of change corrode positive policies and initiatives in a manner which compounds the pre-existing threats of Africa’s built environment development.Design/Methodology/Approach –The goal of this thesis is not only to affirm what is already known and knowable regardingwhat is happening right now at the intersections of Africa and its built environment development, but also to explore the many ways in which environmental scanning and built environment development could co-involve,both push and inhibit each other,in the future. Thereafter, this thesis beginsto examine what possible paths may be implicatedfor Africa’s poor and vulnerable built environment. Scenario planning is a methodology designed to help researchers, organisations and even nations alike through this creative process. This thesis begins to identifydriversof change, and then combines these driversin different ways to create a set of scenarios regardinghow the future built environment of Africa could evolve.Practical implications –This thesis provides a useful insight regardingdrivers for change for Africa’s built environment,and how to anticipate these changes in the mostcurrentScenario planning.Originality/Value –This thesis addressesthe future of Africa’s built environment from a decision maker’s point of view over the next 40 years. , Thesis (PhD) -- Faculty of Engineering, the Built Environment and Technology, School of the Built Environment and Civil Engineering, 2021
- Full Text:
- Date Issued: 2014-04
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