Events tourism as a conduit to promote underdeveloped tourist destinations, with specific reference to the Mooiplaas Homecoming Music Event in East London, South Africa
- Mxunyelwa, Siyabonga, Kilani, Khuselwa Busisiwe
- Authors: Mxunyelwa, Siyabonga , Kilani, Khuselwa Busisiwe
- Date: 2020
- Language: English
- Type: text , article
- Identifier: http://hdl.handle.net/11260/1958 , vital:39809 , https://www.ajhtl.com/uploads/7/1/6/3/7163688/article_9_vol_9_2__2020_wsu.pdf
- Description: Events tourism has demonstrated growth over the years, and has been used as a tool to boost local economies. Hosting such events creates benefits, these include the boost in the local economy, improvement of infrastructure on destinations and job creation. The purpose of this paper was to investigate how events tourism could be utilised as a conduit to promote underdeveloped tourist destinations in Mooiplaas. Secondary data sources were consulted to understand the role of events tourism in the local community of Mooiplaas. This paper utilised a survey questionnaire to collect data. The simple random sampling method was utilised to select the respondents. The findings indicate that 70% of the respondents agreed that they are consulted about the events that promote their community. Furthermore, the findings elucidates that 82% of the respondents concur that events can potentially create entrepreneurial opportunities. These findings contribute significantly in developing the local economic strategies of the municipalities in underdeveloped regions. As such it is recommended that events are planned in a coherent, systematic manner in order to achieve local economic development objectives. Furthermore, the paper provided a foundation on how to plan, organise, lead and control events that can potentially unearth tourism demand particularly in developing tourist destinations. Moreover, it is hoped that the paper will serve as the basis to plan future events in the context of regions such as Mooiplaas that are still engulfed with developmental challenges, these contribute to triple threat of unemployed, poverty and inequality.
- Full Text:
- Date Issued: 2020
- Authors: Mxunyelwa, Siyabonga , Kilani, Khuselwa Busisiwe
- Date: 2020
- Language: English
- Type: text , article
- Identifier: http://hdl.handle.net/11260/1958 , vital:39809 , https://www.ajhtl.com/uploads/7/1/6/3/7163688/article_9_vol_9_2__2020_wsu.pdf
- Description: Events tourism has demonstrated growth over the years, and has been used as a tool to boost local economies. Hosting such events creates benefits, these include the boost in the local economy, improvement of infrastructure on destinations and job creation. The purpose of this paper was to investigate how events tourism could be utilised as a conduit to promote underdeveloped tourist destinations in Mooiplaas. Secondary data sources were consulted to understand the role of events tourism in the local community of Mooiplaas. This paper utilised a survey questionnaire to collect data. The simple random sampling method was utilised to select the respondents. The findings indicate that 70% of the respondents agreed that they are consulted about the events that promote their community. Furthermore, the findings elucidates that 82% of the respondents concur that events can potentially create entrepreneurial opportunities. These findings contribute significantly in developing the local economic strategies of the municipalities in underdeveloped regions. As such it is recommended that events are planned in a coherent, systematic manner in order to achieve local economic development objectives. Furthermore, the paper provided a foundation on how to plan, organise, lead and control events that can potentially unearth tourism demand particularly in developing tourist destinations. Moreover, it is hoped that the paper will serve as the basis to plan future events in the context of regions such as Mooiplaas that are still engulfed with developmental challenges, these contribute to triple threat of unemployed, poverty and inequality.
- Full Text:
- Date Issued: 2020
Management Capacity within Small to Medium Tourism Enterprises (SMTEs) in the Eastern Cape Province
- Mxunyelwa, Siyabonga, Lloyd, Hendrik
- Authors: Mxunyelwa, Siyabonga , Lloyd, Hendrik
- Date: 2019
- Language: English
- Type: text , article
- Identifier: http://hdl.handle.net/11260/1962 , vital:39807 , https://www.ajhtl.com/uploads/7/1/6/3/7163688/article_49_vol_8_4__2019_wsu.pdf
- Description: The small to medium tourism enterprises (SMTEs) are recognised as significant contributors to the development of the local and regional economies and create much needed entrepreneurial ventures. Universally, SMTEs play a significant role in the tourism sector. Management of these enterprises by owners and managers seems to face challenges. This paper examines the factors impacting on management capacity with specific focus on the SMTEs in the Eastern Cape Province, South Africa. A systematic random sampling technique was utilised to choose a sample of 320 business respondents from the 2012 database of the Eastern Cape Parks and Tourism Agency, comprising of formally registered small tourism businesses. A total of 310 usable questionnaires was finally obtained. In this study descriptive and inferential statistics were applied. Descriptive statistics were captured to highlight the owners’ characteristics and to consolidate their measurement scores. Utilising inferential statistics, the study undertook an investigation into relationships between demographic variables, business characteristics and factors impacting on management capacity within SMTEs were undertaken. The paper elucidates that a significant relationship was found between business characteristics and demographic variables. Furthermore, skills development, strategic and management knowledge and business leadership factors were compared with the qualifications group. This study adds to the body of knowledge in a predominantly less researched phenomenon of management capacity within SMTEs.
- Full Text:
- Date Issued: 2019
- Authors: Mxunyelwa, Siyabonga , Lloyd, Hendrik
- Date: 2019
- Language: English
- Type: text , article
- Identifier: http://hdl.handle.net/11260/1962 , vital:39807 , https://www.ajhtl.com/uploads/7/1/6/3/7163688/article_49_vol_8_4__2019_wsu.pdf
- Description: The small to medium tourism enterprises (SMTEs) are recognised as significant contributors to the development of the local and regional economies and create much needed entrepreneurial ventures. Universally, SMTEs play a significant role in the tourism sector. Management of these enterprises by owners and managers seems to face challenges. This paper examines the factors impacting on management capacity with specific focus on the SMTEs in the Eastern Cape Province, South Africa. A systematic random sampling technique was utilised to choose a sample of 320 business respondents from the 2012 database of the Eastern Cape Parks and Tourism Agency, comprising of formally registered small tourism businesses. A total of 310 usable questionnaires was finally obtained. In this study descriptive and inferential statistics were applied. Descriptive statistics were captured to highlight the owners’ characteristics and to consolidate their measurement scores. Utilising inferential statistics, the study undertook an investigation into relationships between demographic variables, business characteristics and factors impacting on management capacity within SMTEs were undertaken. The paper elucidates that a significant relationship was found between business characteristics and demographic variables. Furthermore, skills development, strategic and management knowledge and business leadership factors were compared with the qualifications group. This study adds to the body of knowledge in a predominantly less researched phenomenon of management capacity within SMTEs.
- Full Text:
- Date Issued: 2019
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