Engaging with media as a knowledge resource for making sense of climate change: a case study of the farmers of Nyanga, Zimbabwe
- Authors: Mandikonza, Blessing
- Date: 2018
- Subjects: Climatic changes in mass media , Knowledge, Sociology of , Farms, Small -- Zimbabwe -- Nyanga , Crops and climate -- Zimbabwe -- Nyanga , Agriculture -- Economic aspects -- Zimbabwe , Agriculture -- Environmental aspects -- Zimbabwe -- Nyanga , Agriculture and politics -- Zimbabwe -- Nyanga , Agriculture -- Research -- Sociological aspects , Agricultural journalism -- Zimbabwe , Land reform -- Zimbabwe -- Nyanga
- Language: English
- Type: text , Thesis , Masters , MA
- Identifier: http://hdl.handle.net/10962/63764 , vital:28486
- Description: This study explores how small-scale farmers in Nyanga, Zimbabwe engage with the media as a knowledge resource for achieving agricultural productivity, particularly in context of climate change. The study is contextualised by means of a literature review that maps out the history of agricultural productivity in Zimbabwe. It is argued that this history has been shaped by changes in both socio-economic context and climatic conditions. Both kinds of change impact on the degree to which small-scale farmers have access to knowledge that is of relevance to agricultural productivity. The study then examines the Zimbabwean media landscape, focusing on how history has shaped the way in which different media define their social purpose. This examination draws on Hallin and Mancini‟s „models‟ of media systems as well as Christian et al‟s traditions of media practice. It is concluded that, due to the high level of conflict that has characterised Zimbabwean history, aspects of both the polarised pluralist and democratic corporatist models are present in its media landscape. The collaborative, monitorial and radical approaches to media also exist in contestation with each other. Indeed, the media is characterised by profound contestation around the conceptualisation of social purpose. Furthermore, international media is of particular significance as a resource of knowledge within the local media landscape. The empirical component of the study explores the implications for the extent to which media are likely to serve as valuable knowledge resources for small-scale farmers. This exploration is pursued by means of a case study of the experiences of three farmers in Nyanga who were granted farms as part of the government‟s land-reform programme. In context of episodic biographical interviews, the participants share their experience of becoming farmers and of managing their farms. Attention is paid to the challenges they face with regards to producing successful crops, both in context of socio-economic and climatic conditions. The study looks at the way in which participants draw on the media as a knowledge resource to help them overcome these challenges. The participants understand international media to be a more credible knowledge resource, but also refer to the need for local media which can provides them with knowledge of local relevance. In this context they identify an absence of collaborative, developmental media that engages with the unique challenges that they face in producing crops. It is concluded that the value of media for the farmers of Nyanga as a knowledge resource for making sense of climate change would only be achieved through the establishment of locally produced, participatory media that foregrounds the use of indigenous language.
- Full Text:
- Date Issued: 2018
Producing journalism about climate change for news and agricultural radio: a case study of Malawi's public broadcaster
- Authors: Kapiri, Francis
- Date: 2017
- Subjects: Public radio -- Malawi , Climatic changes in mass media , Climatic changes in mass media -- Case studies -- Malawi , Radio in agriculture -- Malawi , Malawi Broadcasting Corporation
- Language: English
- Type: Thesis , Masters , MA
- Identifier: http://hdl.handle.net/10962/6375 , vital:21100
- Description: This study investigates how radio journalists at the Malawian public broadcaster (MBC) experience the task of producing content that can help their audiences to engage with the local relevance of climate change. This study establishes terms of reference for this research by mapping out international histories of public engagement with the concept of climate change in the domains of science, politics and the media. It describes how contestations around climate change have evolved within these spheres and concludes that such contestation is shaped by relations of power that inform the international economic domain. The study then examines scholarly evaluations of journalism about climate change, concluding that such evaluation is grounded in distinct normative understandings of the social purpose of such journalism. It is argued that research about Malawian journalists’ experience of reporting on climate change should draw on knowledge of the role that norms play within this local environment. With this goal in mind, the study reviews tools for the analysis of the normative foundations of journalism within specific socio-historic contexts. It demonstrates the relevance of these tools for the identification of norms and their influence on journalism about climate change in the Malawian context. The empirical component of the study draws on this framework by means of a case study of the experiences of journalists working at the MBC. It examines how these journalists experience the task of producing content that enables their audiences to engage with the local relevance of climate change. It compares such experience as articulated by journalists working for agricultural and news programming. It is concluded that the participants have access to credible knowledge about climate change and its relevance to the Malawian context. Based on such knowledge, they articulate a shared understanding of climate change and its relevance to the Malawian context. However, the study identifies differences in the way that the two groups make sense of the practice of producing journalism about climate change that is of relevance to their audience. In particular, the agricultural journalists incorporate a more inclusive and diverse set of norms into their conceptualisation of such practice. At the same time, the two groups nevertheless respond similarly when commenting on institutional factors at MBC that constrain or enable them to produce journalism about climate change that is guided by such norms. They place emphasis on the need for MBC to provide opportunities for journalists to have access to training, facilitated by organisations that have expertise in climate change journalism. It is concluded that the participants recognise that, despite the entrenched culture of authoritarianism at MBC, such workshops can contribute fundamentally to the shaping of journalistic practice within this broadcaster.
- Full Text:
- Date Issued: 2017