Our turn to eat?: an Interrogation of South African media discourse on allocation of value through cadre deployment
- Authors: Mpapela, Vuyo
- Date: 2017
- Subjects: Mass media -- Political aspects -- South Africa Democracy -- South Africa -- Communication , Communication in politics -- South Africa
- Language: English
- Type: Thesis , Masters , MA
- Identifier: http://hdl.handle.net/10948/19179 , vital:28781
- Description: South Africa‟s liberal democratic constitution allows for political competition for office, enhanced by the media‟s involvement or role, as both stakeholder and facilitator for debate between the public and political parties. The role of the media becomes a sensitive one as it entails perspectives on the political process and, as a consequence, certain perceptions of the political class, structures and electoral process will emerge. In previous elections the media has been cited for abdicating its objective stance in the narrative on political competition in view of candidate lists, party coalitions and allocation of value through cadre deployment, a term used for political appointments within party structures to positions of leadership in public office. Accordingly, it provokes intense debates in which the rationality of liberal-objective-observer to democratic process is criticized by thinking which argues that such rationality remains trapped by a devotion to „liberalist rituals‟, rituals detached from embedded meanings specific to South Africa‟s socio-political dynamics.
- Full Text:
- Date Issued: 2017
- Authors: Mpapela, Vuyo
- Date: 2017
- Subjects: Mass media -- Political aspects -- South Africa Democracy -- South Africa -- Communication , Communication in politics -- South Africa
- Language: English
- Type: Thesis , Masters , MA
- Identifier: http://hdl.handle.net/10948/19179 , vital:28781
- Description: South Africa‟s liberal democratic constitution allows for political competition for office, enhanced by the media‟s involvement or role, as both stakeholder and facilitator for debate between the public and political parties. The role of the media becomes a sensitive one as it entails perspectives on the political process and, as a consequence, certain perceptions of the political class, structures and electoral process will emerge. In previous elections the media has been cited for abdicating its objective stance in the narrative on political competition in view of candidate lists, party coalitions and allocation of value through cadre deployment, a term used for political appointments within party structures to positions of leadership in public office. Accordingly, it provokes intense debates in which the rationality of liberal-objective-observer to democratic process is criticized by thinking which argues that such rationality remains trapped by a devotion to „liberalist rituals‟, rituals detached from embedded meanings specific to South Africa‟s socio-political dynamics.
- Full Text:
- Date Issued: 2017
An investigation into the role of social media in the 2014 South African general election
- Authors: Numa, Esethu
- Date: 2015
- Subjects: Social media -- South Africa , Communication in politics -- South Africa
- Language: English
- Type: Thesis , Masters , MA
- Identifier: http://hdl.handle.net/10948/5271 , vital:20833
- Description: The citizens of a state make sense of political parties from what is communicated about the parties as well as how that message is communicated. The use of social media, as a campaign communication vehicle, by political parties and voters is increasing, which brings rise to the need to examine the role of social media in South African politics. This study, which is a necessary exploration of political communication in South Africa, particularly on social media post-1994, looks at the scope of political communication on social media pre and post the 2014 elections in South Africa. Through a content analysis, this study analyses the communication messages of political parties on Twitter and the public‟s response to those messages. Furthermore, drawing from the theories of Framing and Agenda setting, this study explores how issues are framed on social media as well as the agenda setting role of social media. The study also identifies the issues that present themselves in political communication through social media in South Africa, and proposes ways in which the political parties could campaign more compellingly and effectively on social media.
- Full Text:
- Date Issued: 2015
- Authors: Numa, Esethu
- Date: 2015
- Subjects: Social media -- South Africa , Communication in politics -- South Africa
- Language: English
- Type: Thesis , Masters , MA
- Identifier: http://hdl.handle.net/10948/5271 , vital:20833
- Description: The citizens of a state make sense of political parties from what is communicated about the parties as well as how that message is communicated. The use of social media, as a campaign communication vehicle, by political parties and voters is increasing, which brings rise to the need to examine the role of social media in South African politics. This study, which is a necessary exploration of political communication in South Africa, particularly on social media post-1994, looks at the scope of political communication on social media pre and post the 2014 elections in South Africa. Through a content analysis, this study analyses the communication messages of political parties on Twitter and the public‟s response to those messages. Furthermore, drawing from the theories of Framing and Agenda setting, this study explores how issues are framed on social media as well as the agenda setting role of social media. The study also identifies the issues that present themselves in political communication through social media in South Africa, and proposes ways in which the political parties could campaign more compellingly and effectively on social media.
- Full Text:
- Date Issued: 2015
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