Developing a business model for a community radio station in Port Elizabeth: a case study
- Ngcezula, Anthony Thamsanqa "Delite"
- Authors: Ngcezula, Anthony Thamsanqa "Delite"
- Date: 2008
- Subjects: Radio in community development , Radio broadcasting -- South Africa , Community radio
- Language: English
- Type: Thesis , Masters , MBA
- Identifier: vital:8720 , http://hdl.handle.net/10948/906 , Radio in community development , Radio broadcasting -- South Africa , Community radio
- Description: The purpose of this treatise is a development of a suitable model for a community radio station which would lead to operational effectiveness and ensure sustainability. The treatise has three phases namely a theoretical phase, a narration phase and an integration phase. Firstly, in the theoretical phase the research study investigates what the literature review reveals about community radio stations and business models. This treatise argues that a total dependency of community radio stations on donor funding leads to operational ineffectiveness which threatens their sustainability. The treatise also argues that a business model could be adapted for a community radio station by identifying the business issues which the literature review revealed, and use these to deconstruct a theoretical business model. Secondly, in the narrative phase the research study investigates the important business issues for a selected community radio station. The treatise argues the board and management of this selected community radio station revealed additional business issues of operations and gave different ratings to business issues which are important in their operations. Thirdly, in the integration phase, the theoretical model deconstructed in the theoretical phase, was revised by including additional business issues of operations revealed in the narrative phase. The research study concludes that this revised model is a suitable business model for a community radio station and can lead to operational effectiveness and ensure sustainability.
- Full Text:
- Date Issued: 2008
- Authors: Ngcezula, Anthony Thamsanqa "Delite"
- Date: 2008
- Subjects: Radio in community development , Radio broadcasting -- South Africa , Community radio
- Language: English
- Type: Thesis , Masters , MBA
- Identifier: vital:8720 , http://hdl.handle.net/10948/906 , Radio in community development , Radio broadcasting -- South Africa , Community radio
- Description: The purpose of this treatise is a development of a suitable model for a community radio station which would lead to operational effectiveness and ensure sustainability. The treatise has three phases namely a theoretical phase, a narration phase and an integration phase. Firstly, in the theoretical phase the research study investigates what the literature review reveals about community radio stations and business models. This treatise argues that a total dependency of community radio stations on donor funding leads to operational ineffectiveness which threatens their sustainability. The treatise also argues that a business model could be adapted for a community radio station by identifying the business issues which the literature review revealed, and use these to deconstruct a theoretical business model. Secondly, in the narrative phase the research study investigates the important business issues for a selected community radio station. The treatise argues the board and management of this selected community radio station revealed additional business issues of operations and gave different ratings to business issues which are important in their operations. Thirdly, in the integration phase, the theoretical model deconstructed in the theoretical phase, was revised by including additional business issues of operations revealed in the narrative phase. The research study concludes that this revised model is a suitable business model for a community radio station and can lead to operational effectiveness and ensure sustainability.
- Full Text:
- Date Issued: 2008
Investigating the effects of the proliferation of commercial broadcasting on public service broadcasting: the case of Rivers State of Nigeria Broadcasting Corporation
- Authors: Da-Wariboko, Biobele
- Date: 2006
- Subjects: Nigerian Broadcasting Corporation , Broadcasting -- Social aspects -- Nigeria , Mass media -- Social aspects -- Nigeria , Radio Broadcasting -- Social aspects -- Nigeria , Radio in community development , Radio stations -- Nigeria , Radio broadcasting -- Rivers State (Nigeria) -- History
- Language: English
- Type: Thesis , Masters , MA
- Identifier: vital:3423 , http://hdl.handle.net/10962/d1002876 , Nigerian Broadcasting Corporation , Broadcasting -- Social aspects -- Nigeria , Mass media -- Social aspects -- Nigeria , Radio Broadcasting -- Social aspects -- Nigeria , Radio in community development , Radio stations -- Nigeria , Radio broadcasting -- Rivers State (Nigeria) -- History
- Description: 1992 marked a turning point in Nigeria’s broadcasting history as the country formally deregulated her broadcast space. However, it was not until March 2002 that the first commercial radio station was established in Rivers State, a broadcast environment hitherto monopolised by Radio Rivers. The coming of the first independent radio station in Rivers State in March 2002 was followed by the establishment of two other stations in October 2003 and November 2003 respectively. As important as these events in broadcasting in Rivers State are, however, media scholars have argued that in most societies where such change has taken place, public service broadcasters have tampered with their values of being an open space where individuals and groups can come together to be educated, informed, and entertained. This study investigates the extent to which the proliferation of commercial broadcasting outlets has affected Radio Rivers’ public service programming and scheduling. Using a combination of qualitative and quantitative research methods, through in-depth interviews and analysis of the mandate and programme schedules, the study established that while Radio Rivers still maintains some public service values, its current programming policy is driven by the need to compete with the commercial broadcasters. This is evidenced in the decrease in the programme space allocated to current affairs and educational programmes on the schedule, (the genre of public service broadcasting), and the increase in attention to advertisements and entertainment programmes, (the genre of commercial broadcasting). The study also confirms the adverse effects of dwindling financial resources as forcing public service radios to compromise on their public service values, as majority of programmes on Radio Rivers current programme schedules are now geared towards attracting advertisers rather than serving the public good and interests. However, the study proved that it is not in all cases that the entry of commercial broadcasters into Rivers State broadcast space has undermined Radio Rivers public service values. Indeed, in leading to the expansion of interactive, news, and the diversification of entertainment programmes spaces on Radio Rivers’ programming schedules, the proliferation of commercial broadcasters has yielded some positive effects on Radio Rivers public service values and contribution to the public sphere. The study further highlights the need for some policy reforms at Radio Rivers, such as the introduction of licence fees, increased government funding and loosening government’s current control over the station. In addition, there is the need for the edict establishing the station to be amended to reflect the current trends in broadcasting in Rivers State, and above all to reposition Radio Rivers to sustain public good and public interests in its programming.
- Full Text:
- Date Issued: 2006
- Authors: Da-Wariboko, Biobele
- Date: 2006
- Subjects: Nigerian Broadcasting Corporation , Broadcasting -- Social aspects -- Nigeria , Mass media -- Social aspects -- Nigeria , Radio Broadcasting -- Social aspects -- Nigeria , Radio in community development , Radio stations -- Nigeria , Radio broadcasting -- Rivers State (Nigeria) -- History
- Language: English
- Type: Thesis , Masters , MA
- Identifier: vital:3423 , http://hdl.handle.net/10962/d1002876 , Nigerian Broadcasting Corporation , Broadcasting -- Social aspects -- Nigeria , Mass media -- Social aspects -- Nigeria , Radio Broadcasting -- Social aspects -- Nigeria , Radio in community development , Radio stations -- Nigeria , Radio broadcasting -- Rivers State (Nigeria) -- History
- Description: 1992 marked a turning point in Nigeria’s broadcasting history as the country formally deregulated her broadcast space. However, it was not until March 2002 that the first commercial radio station was established in Rivers State, a broadcast environment hitherto monopolised by Radio Rivers. The coming of the first independent radio station in Rivers State in March 2002 was followed by the establishment of two other stations in October 2003 and November 2003 respectively. As important as these events in broadcasting in Rivers State are, however, media scholars have argued that in most societies where such change has taken place, public service broadcasters have tampered with their values of being an open space where individuals and groups can come together to be educated, informed, and entertained. This study investigates the extent to which the proliferation of commercial broadcasting outlets has affected Radio Rivers’ public service programming and scheduling. Using a combination of qualitative and quantitative research methods, through in-depth interviews and analysis of the mandate and programme schedules, the study established that while Radio Rivers still maintains some public service values, its current programming policy is driven by the need to compete with the commercial broadcasters. This is evidenced in the decrease in the programme space allocated to current affairs and educational programmes on the schedule, (the genre of public service broadcasting), and the increase in attention to advertisements and entertainment programmes, (the genre of commercial broadcasting). The study also confirms the adverse effects of dwindling financial resources as forcing public service radios to compromise on their public service values, as majority of programmes on Radio Rivers current programme schedules are now geared towards attracting advertisers rather than serving the public good and interests. However, the study proved that it is not in all cases that the entry of commercial broadcasters into Rivers State broadcast space has undermined Radio Rivers public service values. Indeed, in leading to the expansion of interactive, news, and the diversification of entertainment programmes spaces on Radio Rivers’ programming schedules, the proliferation of commercial broadcasters has yielded some positive effects on Radio Rivers public service values and contribution to the public sphere. The study further highlights the need for some policy reforms at Radio Rivers, such as the introduction of licence fees, increased government funding and loosening government’s current control over the station. In addition, there is the need for the edict establishing the station to be amended to reflect the current trends in broadcasting in Rivers State, and above all to reposition Radio Rivers to sustain public good and public interests in its programming.
- Full Text:
- Date Issued: 2006
Mapping the Radio KC community : a case study assessing the impact of participatory research methods in assisting community radio producers to identify programming content
- Authors: Davidson, Brett Russell
- Date: 2004
- Subjects: Radio broadcasting -- South Africa -- Paarl , Radio stations -- South Africa -- Paarl , Radio journalism -- South Africa -- Paarl , Radio broadcasters -- Research -- South Africa -- Paarl , Mass media -- Political aspects -- South Africa , Mass media -- Social aspects -- South Africa , Radio in community development
- Language: English
- Type: Thesis , Masters , MA
- Identifier: vital:3497 , http://hdl.handle.net/10962/d1003716 , Radio broadcasting -- South Africa -- Paarl , Radio stations -- South Africa -- Paarl , Radio journalism -- South Africa -- Paarl , Radio broadcasters -- Research -- South Africa -- Paarl , Mass media -- Political aspects -- South Africa , Mass media -- Social aspects -- South Africa , Radio in community development
- Description: This thesis deals with the introduction of participatory research methods to programming staff working at Radio KC, a South African community radio station based in Paarl, in the Western Cape province. The focus is on a series of workshops conducted at the station, dealing with research tools developed to enable station workers to undertake research of their community. The aim was to determine, by means ofa case study, whether the introduction of participatory research methods could improve the ability of community broadcasters to facilitate democratic participation among the communities in which they operate. More particularly, the thesis assesses whether the application of such methods has improved the ability of the programming staff that were involved in this case study to identify a wider range of stories and voices within their target community, for inclusion in programming content. The participatory research techniques that are applied at the radio station are based on ideas in 'civic mapping' developed by Harwood and McCrehan (1996) under the auspices of The Pew Center for Civic Journalism, and supplemented by insights from Friedland (2001) and Downs and Stea (1977) about the cognitive, normative and imagined dimensions of community. All of the ideas and techniques were adapted for the South African situation. The findings of the research project illustrate that for community stations, the key concepts of 'community' and 'participation' are highly complex ones and that stations need assistance to apply these concepts in their everyday practice. The account of the intervention at Radio KC shows that the process did indeed assist the individual research participants to better deal with the application of these concepts. It did not, however, make much impact on the station as a whole. Reasons for this are believed to lie in the organisational dynamics of the station, and the fact that the model as applied in this case did not provide a means for tackling the agendas, investments and power relations that define the activities of individuals at a given community radio station - what Hochheimer (1993) talks about as the entrenchment of power and personalities. In order to address these shortcomings, an attempt is made to develop a model for future application, which places the mapping process within the context of a broader strategic planning process, focussed on a station's programming schedule.
- Full Text:
- Date Issued: 2004
- Authors: Davidson, Brett Russell
- Date: 2004
- Subjects: Radio broadcasting -- South Africa -- Paarl , Radio stations -- South Africa -- Paarl , Radio journalism -- South Africa -- Paarl , Radio broadcasters -- Research -- South Africa -- Paarl , Mass media -- Political aspects -- South Africa , Mass media -- Social aspects -- South Africa , Radio in community development
- Language: English
- Type: Thesis , Masters , MA
- Identifier: vital:3497 , http://hdl.handle.net/10962/d1003716 , Radio broadcasting -- South Africa -- Paarl , Radio stations -- South Africa -- Paarl , Radio journalism -- South Africa -- Paarl , Radio broadcasters -- Research -- South Africa -- Paarl , Mass media -- Political aspects -- South Africa , Mass media -- Social aspects -- South Africa , Radio in community development
- Description: This thesis deals with the introduction of participatory research methods to programming staff working at Radio KC, a South African community radio station based in Paarl, in the Western Cape province. The focus is on a series of workshops conducted at the station, dealing with research tools developed to enable station workers to undertake research of their community. The aim was to determine, by means ofa case study, whether the introduction of participatory research methods could improve the ability of community broadcasters to facilitate democratic participation among the communities in which they operate. More particularly, the thesis assesses whether the application of such methods has improved the ability of the programming staff that were involved in this case study to identify a wider range of stories and voices within their target community, for inclusion in programming content. The participatory research techniques that are applied at the radio station are based on ideas in 'civic mapping' developed by Harwood and McCrehan (1996) under the auspices of The Pew Center for Civic Journalism, and supplemented by insights from Friedland (2001) and Downs and Stea (1977) about the cognitive, normative and imagined dimensions of community. All of the ideas and techniques were adapted for the South African situation. The findings of the research project illustrate that for community stations, the key concepts of 'community' and 'participation' are highly complex ones and that stations need assistance to apply these concepts in their everyday practice. The account of the intervention at Radio KC shows that the process did indeed assist the individual research participants to better deal with the application of these concepts. It did not, however, make much impact on the station as a whole. Reasons for this are believed to lie in the organisational dynamics of the station, and the fact that the model as applied in this case did not provide a means for tackling the agendas, investments and power relations that define the activities of individuals at a given community radio station - what Hochheimer (1993) talks about as the entrenchment of power and personalities. In order to address these shortcomings, an attempt is made to develop a model for future application, which places the mapping process within the context of a broader strategic planning process, focussed on a station's programming schedule.
- Full Text:
- Date Issued: 2004
Putting participatory communication into practice through community radio: a case study of how policies on programming and production are formulated and implemented at Radio Graaff-Reinet
- Kanyegirire, Andrew Steve Tumuhirwe
- Authors: Kanyegirire, Andrew Steve Tumuhirwe
- Date: 2003
- Subjects: Radio broadcasting -- South Africa -- Graaff-Reinet , Radio in community development , Radio stations -- South Africa -- Graaff-Reinet -- Management
- Language: English
- Type: Thesis , Masters , MA
- Identifier: vital:3442 , http://hdl.handle.net/10962/d1002896 , Radio broadcasting -- South Africa -- Graaff-Reinet , Radio in community development , Radio stations -- South Africa -- Graaff-Reinet -- Management
- Description: In the South African (SA) model of community radio, listeners are expected to be in charge of the management and programming operations of stations. This study tests the SA model against the actual conditions at an existing station. For this purpose, the study focuses on Radio Graaff-Reinet, a community radio station in the Eastern Cape. Emphasis is on examining the extent to which members of the station’s target community are involved in its operations. The study first assesses the nature of this involvement, keeping in mind the principles of, ‘community ownership’ and ‘participatory programming’ on which the SA model of community radio is based. It is argued that the station does provide a valuable ‘public sphere’ for its listeners. The potential of this sphere remains limited, however, due to the impact of ongoing power struggles around the ownership of the station. The lack of proper systems for managing these struggles has contributed to the fact that the station continues to be in a constant state of flux, with a high turnover of staff and regular changes in its policies and strategies. The study argues that, until such systems are put in place, the principles of community ownership will not be fully realizable. Areas in which the struggle over ownership plays itself out can be identified in the relationship between the station’s Board of Directors and its managing staff, between one particular station manager and her staff and between the station and its target community. These struggles often take place in context of a debate about the financial sustainability of the station versus its developmental aims. It is argued that this opposition needs to be questioned since, until the station is financially stable, it will remain vulnerable to interference by powerful individuals and groups in its attempts to establish such developmental aims. The study then goes on to identify key weaknesses in the station’s approach to community ownership and participation. In particular, it is pointed out that various stakeholders in the station have contradictory understandings of what is meant by ‘community’, using the term to include or exclude sections of the Graaff-Reinet society in very different ways. There are also very different understandings at play about the concept of community radio itself. These contradictions have an impact on the station’s ability to implement participatory programming. This situation is exacerbated by the fact that the station does not have a consistent forum in which shared decision-making can take place. Consequently, the station also remains unable to draw effectively on its own volunteer staff and on its community as resources for programming content. Finally, the study explores the broader significance of the weaknesses that exist in the case of Graaff-Reinet, arguing that these are problems that repeat themselves throughout the South African community radio sector. Possible strategies for addressing these problems are suggested, including approaches to monitoring and research, training, organizational development and advocacy.
- Full Text:
- Date Issued: 2003
- Authors: Kanyegirire, Andrew Steve Tumuhirwe
- Date: 2003
- Subjects: Radio broadcasting -- South Africa -- Graaff-Reinet , Radio in community development , Radio stations -- South Africa -- Graaff-Reinet -- Management
- Language: English
- Type: Thesis , Masters , MA
- Identifier: vital:3442 , http://hdl.handle.net/10962/d1002896 , Radio broadcasting -- South Africa -- Graaff-Reinet , Radio in community development , Radio stations -- South Africa -- Graaff-Reinet -- Management
- Description: In the South African (SA) model of community radio, listeners are expected to be in charge of the management and programming operations of stations. This study tests the SA model against the actual conditions at an existing station. For this purpose, the study focuses on Radio Graaff-Reinet, a community radio station in the Eastern Cape. Emphasis is on examining the extent to which members of the station’s target community are involved in its operations. The study first assesses the nature of this involvement, keeping in mind the principles of, ‘community ownership’ and ‘participatory programming’ on which the SA model of community radio is based. It is argued that the station does provide a valuable ‘public sphere’ for its listeners. The potential of this sphere remains limited, however, due to the impact of ongoing power struggles around the ownership of the station. The lack of proper systems for managing these struggles has contributed to the fact that the station continues to be in a constant state of flux, with a high turnover of staff and regular changes in its policies and strategies. The study argues that, until such systems are put in place, the principles of community ownership will not be fully realizable. Areas in which the struggle over ownership plays itself out can be identified in the relationship between the station’s Board of Directors and its managing staff, between one particular station manager and her staff and between the station and its target community. These struggles often take place in context of a debate about the financial sustainability of the station versus its developmental aims. It is argued that this opposition needs to be questioned since, until the station is financially stable, it will remain vulnerable to interference by powerful individuals and groups in its attempts to establish such developmental aims. The study then goes on to identify key weaknesses in the station’s approach to community ownership and participation. In particular, it is pointed out that various stakeholders in the station have contradictory understandings of what is meant by ‘community’, using the term to include or exclude sections of the Graaff-Reinet society in very different ways. There are also very different understandings at play about the concept of community radio itself. These contradictions have an impact on the station’s ability to implement participatory programming. This situation is exacerbated by the fact that the station does not have a consistent forum in which shared decision-making can take place. Consequently, the station also remains unable to draw effectively on its own volunteer staff and on its community as resources for programming content. Finally, the study explores the broader significance of the weaknesses that exist in the case of Graaff-Reinet, arguing that these are problems that repeat themselves throughout the South African community radio sector. Possible strategies for addressing these problems are suggested, including approaches to monitoring and research, training, organizational development and advocacy.
- Full Text:
- Date Issued: 2003
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