Green market emergence as a predictor of green entrepreneurship and sustainable development of small and medium sized manufacturing entities in the North-West province, South Africa
- Authors: Nokemane, Lihle
- Date: 2024-04
- Subjects: Green Market Emergence , Education institutions , South Africa
- Language: English
- Type: Master's/Doctoral theses , text
- Identifier: http://hdl.handle.net/11260/13095 , vital:77656
- Description: Thesis (MA) -- Faculty of Economics and Financial Sciences, Economics and Business Sciences 2024
- Full Text:
- Authors: Nokemane, Lihle
- Date: 2024-04
- Subjects: Green Market Emergence , Education institutions , South Africa
- Language: English
- Type: Master's/Doctoral theses , text
- Identifier: http://hdl.handle.net/11260/13095 , vital:77656
- Description: Thesis (MA) -- Faculty of Economics and Financial Sciences, Economics and Business Sciences 2024
- Full Text:
The moderating role of green consumer values in the relationship between green marketing and consumer behaviour:
- Ntshangase, Siyasanga Vuyiswa
- Authors: Ntshangase, Siyasanga Vuyiswa
- Date: 2024-04
- Subjects: Green Consumer Values , Education institutions , South Africa
- Language: English
- Type: Masters
- Identifier: http://hdl.handle.net/11260/13105 , vital:77657
- Description: The study aimed to investigate the moderating role of green consumer values in the relationship between green marketing and consumer behaviour. The study focused on the important role of green consumer values in shaping environmentally conscious consumer actions, emphasizing the importance of considering these values in green marketing strategies.To achieve the aim, the study adopted a positivist paradigm, quantitative approach, and a causal research design. A survey technique was employed to gather primary data where a self-administered questionnaire was issued to 450 respondents who were purposefully sampled. The study’s sample constituted consumers that frequently visit hotels in the Eastern Cape. The key findings of the study suggest that there is a significant role that green marketing plays in consumer behaviour towards green products offered in hotels. Furthermore, the findings highlight how green consumer values influence consumers towards value-driven choices for sustainable practices in the hotel industry, high level of satisfaction and preference for green products. Based on the findings, government and the hospitality industry should implement policies that will provide incentives for hotels that practise sustainable measures. This could include free quarterly advertisement of green hotels, free hampers for consumers that make use of green hotels on a regularly basis, and a spa voucher for every new consumer. Government should also provide capital and resources to small businesses to upscale their establishments to meet green hotel standards, for instance provide funding for solar installation and for those who already have installed solar panels to be reimbursed a fraction of the amount they paid.This study makes a significant contribution by highlighting the important role of green consumer values as a moderator. It reveals how these values impact the relationship between green marketing strategies and consumer behaviour. The study provides valuable insights for marketers, emphasizing the need to align strategies with green consumer values to promote more effective and impactful responses from consumers towards environmentally friendly initiatives. , Thesis (MA) -- Faculty of Economic and Financial Sciences, Business Management and Economics, 2024
- Full Text:
- Authors: Ntshangase, Siyasanga Vuyiswa
- Date: 2024-04
- Subjects: Green Consumer Values , Education institutions , South Africa
- Language: English
- Type: Masters
- Identifier: http://hdl.handle.net/11260/13105 , vital:77657
- Description: The study aimed to investigate the moderating role of green consumer values in the relationship between green marketing and consumer behaviour. The study focused on the important role of green consumer values in shaping environmentally conscious consumer actions, emphasizing the importance of considering these values in green marketing strategies.To achieve the aim, the study adopted a positivist paradigm, quantitative approach, and a causal research design. A survey technique was employed to gather primary data where a self-administered questionnaire was issued to 450 respondents who were purposefully sampled. The study’s sample constituted consumers that frequently visit hotels in the Eastern Cape. The key findings of the study suggest that there is a significant role that green marketing plays in consumer behaviour towards green products offered in hotels. Furthermore, the findings highlight how green consumer values influence consumers towards value-driven choices for sustainable practices in the hotel industry, high level of satisfaction and preference for green products. Based on the findings, government and the hospitality industry should implement policies that will provide incentives for hotels that practise sustainable measures. This could include free quarterly advertisement of green hotels, free hampers for consumers that make use of green hotels on a regularly basis, and a spa voucher for every new consumer. Government should also provide capital and resources to small businesses to upscale their establishments to meet green hotel standards, for instance provide funding for solar installation and for those who already have installed solar panels to be reimbursed a fraction of the amount they paid.This study makes a significant contribution by highlighting the important role of green consumer values as a moderator. It reveals how these values impact the relationship between green marketing strategies and consumer behaviour. The study provides valuable insights for marketers, emphasizing the need to align strategies with green consumer values to promote more effective and impactful responses from consumers towards environmentally friendly initiatives. , Thesis (MA) -- Faculty of Economic and Financial Sciences, Business Management and Economics, 2024
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Correlation of socio-economic factors, diet and ownership of consumer electronics with body mass index in women of childbearing age: Insights from the 2016 South African demographic health survey
- Banda, Lucas, Oladimeji, Olanrewaju
- Authors: Banda, Lucas , Oladimeji, Olanrewaju
- Date: 2023/03
- Subjects: Body weight categories , BMI , Prevalence , Socio-economic , Diet , Women of child-bearing age , Consumer electronics , Overweight , Pre-obesity , Obesity , South Africa
- Language: English
- Type: Article
- Identifier: http://hdl.handle.net/11260/13190 , vital:78089 , DOI: https://doi.org/10.3390/women3010013
- Description: The available evidence indicates a correlation between owning consumer electronics, such as cellphones and televisions, and a higher risk of obesity and increased adiposity. However, such studies are sparse in South Africa. Thus, the aim of this study is to examine the dietary and sociodemographic factors associated with various BMI categories, including the possession of consumer electronics, among women of reproductive age in South Africa. This is a secondary study of a population registry that includes dietary, BMI, and digital use items among women of reproductive age. The data is from the South Africa Demographic Health Survey (SADHS, 2016). Of the 3363 participants included in the analysis, women of normal weight were (35.5%), pre-obese (34.5%), obese (27.1%) and underweight (2.9%).
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- Authors: Banda, Lucas , Oladimeji, Olanrewaju
- Date: 2023/03
- Subjects: Body weight categories , BMI , Prevalence , Socio-economic , Diet , Women of child-bearing age , Consumer electronics , Overweight , Pre-obesity , Obesity , South Africa
- Language: English
- Type: Article
- Identifier: http://hdl.handle.net/11260/13190 , vital:78089 , DOI: https://doi.org/10.3390/women3010013
- Description: The available evidence indicates a correlation between owning consumer electronics, such as cellphones and televisions, and a higher risk of obesity and increased adiposity. However, such studies are sparse in South Africa. Thus, the aim of this study is to examine the dietary and sociodemographic factors associated with various BMI categories, including the possession of consumer electronics, among women of reproductive age in South Africa. This is a secondary study of a population registry that includes dietary, BMI, and digital use items among women of reproductive age. The data is from the South Africa Demographic Health Survey (SADHS, 2016). Of the 3363 participants included in the analysis, women of normal weight were (35.5%), pre-obese (34.5%), obese (27.1%) and underweight (2.9%).
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